The Business Owners Podcast Podcast Por Enever Group arte de portada

The Business Owners Podcast

The Business Owners Podcast

De: Enever Group
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The Business Owners Podcast, brought to you by Business Business Business and Enever Group, is a podcast for business owners of all sizes. In each episode, hosts Linda Reed-Enever and Clive Enever interview business owners about their experiences, challenges, and successes. They also share tips and advice on how to grow your business and achieve your goals.

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Episodios
  • Rethinking Sales - Avoiding Burnout and Boosting Success with Kirstin Carey

    Rethinking Sales - Avoiding Burnout and Boosting Success with Kirstin Carey
    Jun 10 2025
    In this episode of The Business Owners Podcast, Linda Reed-Enever is joined by Kirstin Carey, a dynamic business strategist with a rich background spanning corporate marketing, health and wellness, and high-ticket sales. From battling burnout to building seven-figure businesses, Kirstin shares how she helps entrepreneurs achieve a 50% or higher close rate on sales calls, without feeling pushy. Together, Linda and Kirstin dive deep into the modern business owner’s reality: wearing all the hats, navigating desperate sales energy, and aligning your strategy with service, clarity, and connection. Whether you’re a solo founder or leading a team, this conversation will shift how you view sales and help you avoid the fatigue that so often accompanies the hustle. Key Takeaways from This Episode Marketing is Not One Hat, It’s a Whole Department Linda and Kirstin explore how many business owners underestimate the complexity of marketing, forgetting that what used to be multiple departments (creative, copy, ads, sales) are now often one person. Desperation Destroys Sales A frantic “I need this sale” mindset repels ideal clients. Kirstin explains how desperation creates burnout across the board, for the seller, the team, and the offer itself. Celebrate the “No” Sales is about finding clarity, not chasing every “yes.” A clean “no” is just as valuable as a “yes” when you’re building a sustainable, service-based business. Sales Culture Starts at the Top Burnout begins when leadership puts pressure on numbers without fostering a team culture of trust and collaboration. Your team needs to feel included, valued, and supported, especially your frontline salespeople. The Right Client is Better Than Any Client Both Linda and Kirstin share personal stories of letting in the wrong client, and how it always backfires. Learning to qualify clients, trust your boundaries, and say no is a non-negotiable business skill. Repairing Mistakes Builds Loyalty When something goes wrong, whether in sales, service, or delivery, owning the error and offering repair can turn a disgruntled customer into your biggest advocate. Small Tweaks, Big Impact Sometimes it’s not about burning it all down. Kirstin shares how minor messaging shifts led to higher conversions and better-fit clients in her campaigns. Micro Action from Kirstin Clarify your sales goal. Ask yourself (and your team): What’s the real objective of your sales calls? If the answer is “to get a credit card,” rethink it. The real goal is clarity: Is this the right person, product, and timing? Reframe your approach and reduce the pressure for everyone involved. Whether you’re just starting out or scaling your team, this episode is a powerful reminder that burnout is not the cost of doing business. When you lead with clarity, empathy, and aligned strategy, marketing and sales become vehicles for connection, not stress. Listen now and share this with a fellow business owner who’s ready to do sales differently. Connect with Kirstin Carey: Website: evolveminded.com Free Resource: 7 Biggest Sales Mistakes LinkedIn: Kirstin Carey Work with Linda Reed-Enever: From branding to course creation, Linda’s expertise empowers entrepreneurs to create lasting impact. Book a discovery call with Linda https://www.enevergroup.com.au/booking-linda. Want more marketing tips? Join Linda and other like-minded business owners at The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle. Highlights 00:44 Meet Kirstin Carey: Sales and Marketing Expert 01:21 Kirstin's Journey: From Corporate to Health and Wellness 02:52 The Importance of Sales and Marketing in Business 03:14 Marketing Strategies Without Burnout 03:47 The Role of Different Departments in Marketing 06:14 Avoiding Desperation in Sales 09:53 Creating a Healthy Sales Environment 17:08 Adapting to Changes in the Market 21:58 The Art of Receiving Feedback 22:19 Identifying Common Threads in Feedback 22:55 Adapting Sales Strategies 24:43 Quality Over Quantity in Leads 30:28 The Importance of Saying No 34:37 Owning and Fixing Mistakes 37:39 Closing Thoughts
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    39 m
  • Building Your Dream Business Team

    Building Your Dream Business Team
    Jun 4 2025
    Every successful business is built on the strength of its people. But how do you assemble a team that not only delivers results but also grows with your business? It all starts with clarity, knowing exactly what your business does, where it’s going, and the kind of people who will help you get there. In this episode, Business Strategist Clive Enever breaks down what it takes to build a dream team that doesn't just look good on paper but thrives in action. From hiring based on values to fostering a culture of leadership and letting go with grace, Clive outlines a practical, human approach to team building that strengthens both your business and your reputation. Key takeaways from the episode - Hire for attitude, confirm skills. Even when technical abilities are necessary, a values-aligned attitude is what makes someone a lasting part of your team. - Know your goals before hiring. A clear roadmap of your business objectives helps you define roles and attract the right people. - Look for value alignment. Dream teams are made of people who believe in your mission and want to contribute to it with a genuine purpose. - Leadership includes letting go. If a team member outgrows the role or business, supporting their next steps can enhance your culture and credibility. - Dream teams are built and nurtured. They don’t form by accident. Strong leadership and mutual respect are essential for long-term success. Assembling your dream team for business success Building a dream team is entirely possible, but it’s intentional work. From the initial job post to parting ways on good terms, every step counts. When your team feels connected to your purpose and inspired to lead, they’ll show up not just for the job, but for the vision. As Clive reminds us, dream teams aren’t born. They’re built, led, and most importantly, valued. Learn more from Clive Enever: For more insights on growth strategies in business, check out Clive’s book Business Wisdom: Strategies for Success https://www.enevergroup.com.au/product/business-wisdom-strategies-for-success/ You can also check out Clive’s comprehensive library of tools, resources, and expert strategies in the Business Wisdom Vault https://academy.enevergroup.com.au/bundles/BusinessWisdomVault If you’re considering expansion and want to ensure it’s the right move for your business, book a discovery call with Clive to explore your options and create a roadmap tailored to your goals www.enevergroup.com.au/booking-clive.
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    6 m
  • Crafting Intentional Content for Your Audience

    Crafting Intentional Content for Your Audience
    May 27 2025
    Crafting Intentional Content for Your Audience Creating content is more than just pressing record or typing out a blog post, it's about intentionally showing up for the audience you're speaking to. In this episode, Ideas, Impact and Marketing Strategist Linda Reed-Enever shares her proven approach for making sure your content is focused, purposeful, and created with your target audience in mind. Linda explores how repurposing content can sometimes dilute your message when not done with intention, and instead encourages content creators to stay present and purposeful in their creation process. Key Takeaways - Start With the Audience in Mind: Don’t just batch content for the sake of efficiency. Think first about who you're creating for and what they need. Structure your videos, blogs, or webinars to serve that specific audience. - Avoid Overwhelm: Trying to create long-form, short-form, and everything in between all at once can be overwhelming. - Script Strategically: Use a bullet-point format to outline your key talking points before recording. This allows for flexibility while keeping the message clear and focused. - Record With Purpose: Don’t just extract snippets from a long-form piece. Consider purposely recording separate short-form content that directly addresses quick tips or smaller angles on the topic. - Batch for Efficiency: Record in blocks, whether it's half a day or a full day, to generate a suite of content in the same theme. - Leverage Tools: Tools like Descript can help turn your recordings into transcripts, which you can use as the base for blog posts or show notes with the help of ChatGPT or other writing aids. Actions You Can Take - Script your content with your audience’s needs at the centre. - Record intentionally, focus on one type of content at a time. - After recording, decide what can be repurposed and how, without losing message clarity. - Block out time for batch recording sessions. - Use transcription and AI tools to turn your videos into written content. Your Content Creation Challenge Look at your upcoming content plan and choose one main piece to create intentionally for your core audience. Then explore how that piece can be used as the foundation for smaller snippets or support content. Learn more from Linda Reed-Enever The AI, Async & Automation Hub is a comprehensive resource centre designed to help business owners and course creators leverage the power of technology to streamline their operations and workflows. https://academy.enevergroup.com.au/courses/aaahub From branding to course creation, Linda’s expertise empowers entrepreneurs to create a lasting impact. Book a discovery call with Linda https://www.enevergroup.com.au/booking-linda. Want more marketing tips? Join The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle. Highlights 00:40 The Importance of Audience-Focused Content 01:32 Creating Content with Purpose 03:40 Recording Tips and Tools 04:08 Final Thoughts on Content Creation
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    4 m
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