Ever feel like you’re shouting into the marketing void, trying to convince people they need a coach? What if we told you your biggest competition isn't other coaches at all?

In this episode, Sarah flips the script on everything you thought you knew about finding coaching clients. Get ready to stop competing and start connecting.

What You'll Discover in This Episode:

• The REAL Competition (It's Not Who You Think): Your actual competition is much closer to home: things like self-help books or a chat with a friend. Most people aren't shopping around for a coach because they don't yet understand what we do. This changes everything.

  
  

• The "Market to Everyone" Trap: You might be able to coach anyone, but you absolutely cannot market to everyone. If you’re at networking meetings saying you "help people reach their goals," you're likely falling into a client acquisition trap that just doesn't work well. All good marketing needs to be focused.

  
  

• Why Your "Wide Net" Has a Hole in It: Think you can market to "women aged 30 to 65?" Think again. A 30-year-old starting out and a 65-year-old nearing retirement are in completely different seasons of life. While both might need more confidence, the way that problem shows up in their lives is "utterly different," so the same marketing message will fall flat.

  
  

• The Secret to Finally Being Heard: The solution is to find "your tribe"—your perfect target audience or niche. You need to choose an audience you know well and can speak their language.

  
  

• Become Their Go-To Coach: When you can describe the problems your clients are facing using the exact words they use, you join the conversation already happening inside their heads. This is how you stop being just another coach and become the go-to authority for the people you're meant to serve.

  
  

Feeling a mix of "aha!" and "wait, what?" right now? That's a good thing. If you're ready to stop struggling and start building a real coaching business, Sarah wants to talk to you.

Have you enjoyed this episode?

Find out more and take the FREE quiz at: ⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

Ever wonder why some coaches seem to effortlessly build successful practices while others struggle despite having the same skills and motivation? The answer might surprise you.

It's Not About Willpower

What looks like a lack of willpower is often something completely different. Coaches who appear to stick to good habits with ease aren't necessarily more disciplined – they're benefiting from something most coaches overlook entirely.

Here's the reality: effective client acquisition involves learning marketing strategies and implementing them consistently. But that consistency becomes exponentially easier when you have one crucial element in place.

Why Good Intentions Fail

Many well-intentioned coaches try to create support networks with other coaches. While the intention is admirable, there's a fundamental flaw that explains why the coaching industry has such a devastating 80% attrition rate.

The problem isn't lack of ambition or coaching ability. Most coaches in informal support groups rely on outdated strategies like giving away free sessions, networking without strategy, and endlessly talking about their businesses without targeted action.

If these approaches actually worked, that shocking failure rate wouldn't exist.

The Game-Changing Difference

Sarah reveals what the Coaching Revolution was deliberately designed to include – and why it works when other approaches fail. She breaks down the specific elements that create an environment where coaches don't just learn marketing principles, but actually implement them consistently.

There's also a key differentiator that sets this community apart from every other coaching support system out there.

A Remarkable Community

As one member recently shared: "I have never ever felt this supported in anything I've done. This community is remarkable."

In this episode, Sarah explains exactly what makes this environment so effective and why the right support system can be the difference between struggling alone and building a thriving coaching business.

Ready to discover what you might be missing in your current approach?

Have you enjoyed this episode?

Find out more and take the FREE quiz at: ⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

Ever wondered why those killer self-promotion skills that got you promoted in corporate just aren't working for your coaching business? Sarah breaks down the fundamental difference between marketing yourself as an employee versus marketing your coaching services to clients.

Spoiler alert: they're complete opposites!

Key Takeaways

The Visibility Trap

You know those colleagues who effortlessly climb the corporate ladder? They've mastered the art of staying visible and making their contributions known. While this skill is gold in the workplace, it's actually counterproductive when building a coaching practice.

The Weighing Scales Metaphor

Think of your coaching business like old-fashioned weighing scales:

One side: All your delivery skills (coaching qualifications, certifications, NLP training, personality profiling tools, etc.)

Other side: Your client acquisition skills (problem articulation, solution communication, visibility in the right places)

The catch? These two sides are complete opposites and equally important for success.

The Outcome-Focused Shift

Instead of showcasing how qualified you are, successful coach marketing focuses on:

• The specific problems your coaching solves
• The outcomes clients can expect
• How working with you transforms their situation

Ditch the Coach Speak

Terms like "holding space" and "thinking partner" mean nothing to potential clients. Your marketing needs to speak their language, not coach language.

The "Aha!" Moment

Most coaches struggle with marketing because they're trying to use employee mindset skills in an entrepreneurial context. The skills that made you promotable won't make you profitable as a coach.

Questions to Ask Yourself:

• What specific problem do I solve for my clients?
• How can I describe the outcome of working with me without using coaching jargon?
• Where does my ideal client spend their time, and am I visible there?
• Am I talking about my qualifications or my client's transformation?

The Bottom Line

Your coaching qualifications prove you can do the work, but your marketing skills determine whether you'll get the chance to. Master both sides of the scale, and you'll have a thriving coaching business.

Have you enjoyed this episode?

Find out more and take the FREE quiz at: ⁠⁠https://thecoachingrevolution.com/⁠⁠ Join the FREE Facebook group at: ⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠