In Episode 254 of The Business Development Podcast, we sit down with Kapil Kalra, the passionate force behind Naturemary and a powerhouse in the world of natural wellness. Kapil opens up about his early days working in his family’s grocery store in Dartmouth, Nova Scotia, and how those humble beginnings shaped his unshakable work ethic. From selling electronics to launching a national wellness brand, Kapil’s journey is packed with gritty determination, unfiltered lessons, and the relentless belief that heart and hustle can take you anywhere.

This episode dives deep into the emotional and entrepreneurial rollercoaster of building something that matters—from overcoming rejection and burnout to building partnerships and scaling a mission-driven brand. Kapil shares how Naturemary was born out of family healing, the lessons he’s learned about team, branding, and momentum, and why purpose is more important than ever in today’s business world. If you’re building with heart, this one’s for you.

Key takeaways:

1. Success often begins with a simple intention to help someone, not a perfectly laid-out business plan.

2. When you build a brand from a place of heart and purpose, it resonates far deeper than just features or pricing.

3. Rejection doesn’t mean you’re on the wrong path—it often means you’re being redirected to a better one.

4. Some of the most powerful businesses are born from solving a real, personal problem you deeply care about.

5. Choosing the right business partner means finding someone whose strengths cover your blind spots—and vice versa.

6. Don’t wait for everything to be perfect—clarity and momentum come through taking action, not overthinking.

7. Working nonstop might feel productive at first, but without rest and balance, burnout will eventually catch up to you.

8. When your brand voice is honest and real, you attract customers who genuinely believe in what you’re doing.

9. Burnout isn’t always from doing too much—it’s often a sign you’ve lost touch with why you started in the first place.

10. Passion is a great spark, but pairing it with relentless effort is what actually builds something worth talking about.

Links referenced in this episode:

• capitalbd.ca
• naturemary.com
• kellykennedyofficial.com

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In Episode 253 of The Business Development Podcast, we dive into Part 3 of the Podcast Playbook and walk you through how to build a podcast brand that captures attention and drives growth. From naming your show with clarity and SEO in mind to designing high-impact cover art and creating intros and outros that set the tone, this episode is packed with tactical advice to help you stand out. Kelly Kennedy shares how getting the name right from day one can make or break discoverability, why securing your domain early is critical, and how to align your podcast’s visuals and tone with your target audience and long-term goals.

Whether you're starting from scratch or refining your show’s identity, this episode gives you the tools to create a podcast brand that not only looks and sounds professional but connects deeply with the people you're trying to reach. Kelly also shares personal lessons from launching The Business Development Podcast and Authentic Hustle, offering real-world insight into what works and what doesn’t when building a show that resonates. If you're serious about launching a podcast that gets noticed—this is the one you can't miss.

Key Takeaways:

1. Passion drives consistency if you don’t love your topic, your audience won’t either.

2. Commit to 100 episodes from day one if you want to compete with the best.

3. Define your ideal listener so every episode speaks directly to their needs.

4. Deliver transformation in every episode by educating, inspiring, or entertaining with purpose.

5. Choose a format that fits your strengths whether solo, guest, or hybrid, and evolve as you grow.

6. Your voice is your greatest advantage because authenticity beats imitation every time.

7. Clear, searchable names outperform clever titles by making your value obvious.

8. Secure the .com for your podcast name to protect your brand and boost discoverability.

9. Your cover art is your first impression so keep it bold, simple, and mobile-friendly.

10. Craft a strong intro and outro because they define your tone and make your show memorable.

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In Episode 252, Kelly is joined by Ben Wise and Darren Chiu—two senior leaders at Google and co-founders of Captivate—for a raw and insightful breakdown of what truly drives persuasion in today’s world. They reveal why facts alone don’t move people, and how emotional strategy, trust, and authenticity are the real keys to influence. From sales calls to boardrooms, they show how mastering emotional connection will radically transform how you pitch, sell, and lead.

Packed with powerful concepts like the Pratfall Effect and the Maya Principle, this conversation digs into how the best communicators choose the emotion they want to elicit—before they speak. You’ll learn how to make people feel, how to build trust through imperfection, and how to stop pitching and start persuading. This episode isn’t just advice—it’s a playbook for anyone who wants to connect deeper, sell smarter, and lead with impact.

Key Takeaways:

1. Emotion is the first trigger in any decision-making process, and facts only come into play after the emotional choice is made.

2. Building trust and genuine human connection will always outperform even the most logical, fact-filled pitch.

3. Before you pitch, define the exact emotion you want your audience to feel—then tailor everything around creating that feeling.

4. Storytelling is a persuasion superpower because it activates emotion, builds relatability, and makes your message memorable.

5. Showing imperfection, like spilling coffee or tripping on stage, can make you more likable and trustworthy to your audience.

6. The MAYA Principle teaches that the best ideas feel new but still familiar—too much innovation too fast creates rejection.

7. True persuasion happens when you listen actively and adjust your message based on what the other person feels and needs.

8. Salespeople who focus less on impressing and more on understanding are consistently more effective and trusted.

9. Even cold outreach can create trust if it’s written with warmth, relevance, and emotional awareness.

10. Long-term success in persuasion doesn’t come from learning every trick—it comes from practicing and mastering a few core principles.

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