How do you know if your marketing is actually working or if you’re just guessing and hoping for the best? In this episode of The Business Animal Podcast, Betsy and I break down three practical ways to tell what’s really happening with your marketing without spiraling into overwhelm.

We talk about why looking at analytics feels scary (and why it doesn’t have to be), how asking your customers a few simple questions can reveal more than any dashboard, and how to evaluate email and social media performance in a way that actually makes sense for small businesses.

This episode is about replacing anxiety with information, guessing with clarity, and making marketing decisions that feel grounded instead of reactive.

Links:

1. Google Analytics (GA4)
2. 👉 https://analytics.google.com
3. Website traffic, user behavior, pages, sources, conversions

Google Search Console

👉 https://search.google.com/search-console

Search queries, impressions, clicks, indexing, SEO health

Links referenced in this episode:

1. analytics.google.com
2. score.org
3. bemorebusiness.com
4. youtube.com/kimberlybeer

Companies mentioned in this episode:

1. CSI Saddle Pads
2. Western Horseman
3. Google
4. Google Analytics
5. Google Search Console
6. Facebook
7. Instagram
8. YouTube
9. Ride the Sky Equine Photography
10. Be More Business
11. Score

Marketing isn’t a random act of posting when the mood strikes. In this episode, Kim Beer and Betsy Bird break down what it actually means to build a real marketing ecosystem. One that supports your business over time instead of draining it.

They explore why social media is only a small piece of the puzzle, how to create repeatable marketing rhythms that your nervous system can tolerate, and how systems and automation can carry the heavy lifting so you don’t have to. This is a grounded, real-world conversation for business owners who want marketing that works with their life, not against it.

Parts of a Marketing Plan (for reference):

1. Executive Summary
2. Market & Audience Analysis
3. Competitive Analysis
4. Value Proposition & MessagingGoals & Objectives
5. Marketing Channels & Tactics
6. Budget & Resources
7. Timeline & Campaign Calendar
8. Metrics & Measurement
9. Review & Optimization Plan

Metricool social scheduling tool affiliate link: https://f.mtr.cool/LUHXXL

Links referenced in this episode:

1. thebusinessanimal.com
2. ridetheskyequine.com
3. bemorebusiness.com

Companies mentioned in this episode:

1. Mona Planner
2. Mac
3. ChatGPT
4. Metricool
5. E. Myth Revisited
6. Ride the Sky Equine
7. Be More Business

In this episode of The Business Animal Podcast, Kim Beer and Betsy Bird tackle a familiar frustration for entrepreneurs: why carefully planned work weeks fall apart the moment real life shows up.

From migraines and puppies with a death wish to colicking ponies and recording gremlins, this conversation explores how to build a work week based on realistic energy, not wishful thinking. Kim and Betsy compare radically different temperaments, challenge productivity dogma like “eat the frog,” and share practical ways to audit your actual schedule without turning your life into a spreadsheet.

You’ll hear why systems should support your nervous system, how boundaries protect your energy, and how AI tools can help you design a week that works with your temperament, your environment, and the chaos that comes with animal-centered businesses.

If you’ve ever felt broken because traditional productivity advice doesn’t work for you, this episode offers permission, perspective, and practical alternatives.

https://thebusinessanimal.com

Kim: https://bemorebusiness.com | https://liveinsynchronicity.com

Betsy: https://ridetheskyequine.com