The Business Alignment Model That Built Apple | Philippe Bouissou

What separates companies that scale from those that stall? Philippe Bouissou, former Apple executive and author, joins Lee Benson on Show Your Value to break down the Four Dimensions of Alignment every business must master to grow faster than its market.

From Apple’s lessons under Steve Jobs to case studies on Levi Strauss, Segway, and beyond, Philippe explains how alignment between customer pain, company claims, messaging, delivery, and delight is the real engine of value creation. He also shares why pricing strategy is misunderstood, how frictionless transactions create growth, and why CEOs need alignment not just with markets but also with their teams and boards.

If you’re a business owner, leader, or entrepreneur who wants clarity on what to do “Monday morning at 8:00” to grow, this episode will give you a playbook rooted in real-world experience and data-driven insights.

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