The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers Podcast Por Ayo Abbas Marketing Consultant arte de portada

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

De: Ayo Abbas Marketing Consultant
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The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.© 2025 The Built Environment Marketing Show Arte Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Communicating your value: lessons learned from 25 years in marketing

    Communicating your value: lessons learned from 25 years in marketing
    Jan 16 2026

    This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.

    Key takeaways
    1. Why you must understand that clients aren't buying your time
    2. Identify your unique value proposition and share it via real-world examples
    3. Apply the 3-step Value Framework:
    4. The importance of articulating your value clearly to avoid the "race to the bottom"
    5. Why you need to own who you are and stop apologising

    Resources and links

    Abbas Marketing

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.
    Más Menos
    10 m
  • 2025 reflections and a nod to '26

    2025 reflections and a nod to '26
    Dec 19 2025
    Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026Ways you can support this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.Episodes in 2025Ep 92: AI in marketing: The good, the bad, and the realityEp 91: Why marketing funnels don't work for B2B and what to do insteadEp 90: Lessons learned from 5 years of podcastingEp 89: Using spoken communication to build confidence and authority with Tom CoupeEp 88: Architecture and construction industry awards from three perspectivesEp 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo AbbasEp 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo AbbasEp 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo AbbasEp 84: Reframing sustainability and climate...
    Más Menos
    22 m
  • AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

    AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer
    Jul 25 2025

    In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

    Key takeaways

    Stuart and Kristian shared:

    • How to unlock AI's creative potential while preserving brand authenticity
    • Ways to build robust AI governance that enables innovation
    • What effective AI leadership looks like in progressive marketing teams
    • The opportunity to create sustainable competitive advantages in an AI-driven market
    • How to strategically position your team for the AI-enhanced future

    Resources and links

    Abbas Marketing

    Limeslade

    Dowsocial Marketing

    Fyxer.ai - Meeting management and transcription tool

    NotebookLM - Document summarisation and podcast creation

    Crystal Knows - LinkedIn profile analysis tool

    Social Media Marketing podcast - AI marketing resources and tools

    MIT study on AI making people lazy

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.
    Más Menos
    40 m
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