What if the real secret to getting better results with AI isn’t finding the “perfect” tool — but learning how to work with the tools you already have to create the results you want?

In this episode, I’m joined by Sonya Sigler — an executive coach, attorney, and someone who’s been working with AI technology inside businesses long before AI became the shiny new toy on everyone’s mind. Sonya shares why AI isn’t a magic wand or a shortcut, and how working with it thoughtfully, through training and iteration, can actually enrich your creative process — not replace it.

If you’re a solo business owner or service provider feeling overwhelmed by content demands or frustrated that now there’s “one more thing” you have to learn, this conversation will give you a refreshing and practical perspective. We talk about how to experiment with AI without losing your originality, why evolving with the tools matters more than chasing the latest updates, and how small shifts in your workflow can save your creativity — not suck it dry.

Plus, I’ll share how this conversation pushed me to finally commit to using ChatGPT more intentionally, and how I’m building it into my own content creation process to work smarter, without losing soul or connection.

Chapters

(00:00) Introduction to AI and Creative Process

(00:33) Meet Sonya Sigler

(02:40) The Love-Hate Relationship with AI

(04:29) Training AI Tools for Better Results

(06:49) Using AI in Content Creation

(09:37) AI as a Collaborative Partner

(13:10) AI in Career Development and Job Applications

(17:11) Intellectual Property Concerns with AI

(20:07) The Power of Context in AI

(22:30) Iterative Process and Training AI

(25:17) Authenticity in AI-Generated Content

(26:59) Advanced Uses and Customization of AI Tools

(31:46) Ethical Considerations and Validation

(34:59) Embracing AI for Strategic Thinking

(37:14) Conclusion and Call to Action

Connect with Sonya Sigler

Linktree: https://linktr.ee/ssigler

Book Your Podcast Power Hour

CONNECT WITH JEN

Website: https://brassybroad.com

YouTube: @BrassyBroadJen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Instagram: https://instagram.com/brassybroadjen

TikTok: https://tiktok.com/@brassybroadjen

What if using AI in your business isn’t just a tech decision—but a values decision? That’s the question I’ve been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity.

This is the first episode in a new series in which I’m exploring how solo and small professional services providers can use AI in our processes, workflows, and content creation without losing our voice or compromising our values. I’m bringing my questions and curiosity and talking with folks who’ve been deep in it.

Maggie Patterson, founder of BS Free Business and host of The Staying Solo podcast joins me for the first episode in this AI series. Maggie’s been digging into AI’s impact on solopreneurs—ethically, practically, and creatively. This conversation gets into the nuance, the costs (including some you may not have considered), and what it really looks like to experiment with AI while still showing up with creativity, honesty, and transparency.

Chapters

(00:00) Why I'm doing a series on AI

(03:05) How Maggie describes her current relationship with AI

(04:54) How big is your technology footprint?

(08:02) How AI has been baked into tools we have been using for years

(10:45) Where are we messing up with AI in our businesses

(14:48) How Maggie uses AI to help with podcast scripting

(22:25) Which AI tools has Maggie invested in for her business

(25:45) Ethics, Integrity, and Disclosure around using AI in your business

(30:30) How to avoid letting AI become a distraction

CONNECT WITH MAGGIE

Maggie's AI episode that was referenced in the episode: https://bsfreebusiness.com/boost-efficiency-with-ai/

Website: https://bsfreebusiness.com

Get Maggies Book: https://stayingsolobook.com

The Staying Solo Podcast: https://bsfreebusiness.com/podcast

Instagram: https://instagram.com/smallbusinessboss

CONNECT WITH JEN

Website: https://brassybroad.com

YouTube: @BrassyBroadJen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Instagram: https://instagram.com/brassybroadjen

TikTok: https://tiktok.com/@brassybroadjen

Have you ever found yourself standing at the crossroads with your podcast? That quiet, empty intersection where the path forward isn't clear?

The road stretches in three directions. One road continues the miserable soul-sucking journey of producing your podcast even though the spark is gone. Another veers toward a pivot - changing direction while keeping your momentum. And the third... well, that's the road that lets you put it all to bed and walk away.

That once-brilliant bright idea for a podcast that would change the world, or at least get you more clients, has become cumbersome. The thought of sitting down to record another episode fills you with dread instead of excitement.

This has been my dilemma for weeks - loitering at the crossroads of whether to pivot and move in a different direction, miserably move forward, or put this baby to bed.

If you’ve ever felt like you were at a crossroads with your podcast or some other creative project, give this a listen.

Do you need a podcast production partner?

Schedule a "Let's see if we should work together chat"

https://tidycal.com/brassybroadcastingco/should-we-work-together

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Is hopping onto the video bandwagon necessary for your podcast success or just an overhyped distraction?

This episode has some key considerations to get you thinking about strategically adding, or not adding, video as a podcast format.

Chapters

(00:00) Are you feeling pressured to add video to your podcast? (01:53) Questions to ask yourself BEFORE adding video (03:47) Strategic considerations for starting a video podcast (05:01) An alternative approach to a video podcast

Do you need a podcast production partner?

Schedule a "Let's see if we should work together chat"

https://tidycal.com/brassybroadcastingco/should-we-work-together

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm.

Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends?

I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to stop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work.

The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.

How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm.

Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends?

I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to strop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work.

The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.

Chapters

(00:00) The question do you need to ask to grow your audience

(01:31) How are you delivering on the promise of your podcast?

(03:27) Creating a community of fans

(05:57) How to expand your audience

Do you need a podcast production partner?

Schedule a "Let's see if we should work together chat"

https://tidycal.com/brassybroadcastingco/should-we-work-together

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

 How do you make a podcast that stands out?  How do you position your podcast in the minds of your target listeners?

Learn how to differentiate your podcast, make it stand out from all others in your niche, and position it as the go-to podcast for your ideal audience. As always, we will wrap it up with a challenge at the end to help you put what you've learned in this episode into action.

Chapters

(00:00) How Do You Make a Podcast That Stands Out? (01:22) The Difference Between Differentiation and Positioning (03:17) How Do You Position Your Podcast in the Mind of Your Listener? (05:00) How Does Your Show Answer These Questions? (09:55) Action Step to Make Your Podcast Stand Out

Do you need a podcast production partner?

Schedule a "Let's see if we should work together chat"

https://tidycal.com/brassybroadcastingco/should-we-work-together

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Is your podcast intro killing your podcast? Your intro makes or breaks the episode. This is where your listener decides if this episode is worthy of their time. If you're losing listeners or viewers in the first couple of minutes of an episode, you need to fix your intro.

 In this episode of the Basic Broadcast Series, you are going to learn the five key ingredients to write an irresistible intro that hooks your audience. Then I'll give you a practice so you can start writing your own irresistible podcast intros!

(00:00) Is your intro killing your episode? (01:00) Is your podcast intro outdated? (02:00) How to grab attention and speak directly to your audience (03:00) Why should they care or listen to you? (04:12) What are you promising in your episode?

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Are you attracting the RIGHT clients with your podcast?

Are you creating content for people who are never going to hire you? Stop wasting your time! Don't make the same mistake I almost made with this podcast series.

Learn three practices to clarify the content you need to create to attract the right clients for you.

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?