This is part 1 of our conversation with Geordee Mae Corpuz, a Bay Area-based coach and entrepreneur.

In this episode, Geordee shares her journey from community organizing and education to becoming a transformational coach. She delves into her experiences growing up in the Bay Area as a child of Filipino immigrants, the challenges she faced as an organizer during the Bush era, and the pivotal moments that led her to start her coaching practice.

Geordee discusses the importance of self-compassion, the need for iterations in business, and how coaching has helped her achieve a balanced and purpose-driven life. We dive into the significance of internal healing, building community, and maintaining sustainability in business practices.

Follow to learn more about Geordee @geordeemaecorpuz or geordeemaecorpuz.com

Stay tuned for part 2!

View transcript here.

In this episode, we talk about the importance of simplicity in branding in both internal and external branding. We share about the psychology behind wanting to add more to designs, and how both client requests and internal brand coherence play important roles. Some things we discuss are:

• Essential brand communication

• Avoiding decision overload

• Packaging architecture

• The need for clear, concise copy on websites

• How simplifying creates a more impactful brand messaging

You can find us on Apple Podcast, Podbean, and Spotify.

View transcript here.

In this episode, the hosts explore how bringing personal projects into their business routines fosters creativity, joy, and growth. They discuss stepping outside typical projects to ignite new inspirations and how personal interests, such as spirituality and energy work, influence their professional work. From designing intuitive journals to creating community-building publications and managing creative side hustles like a shop, the conversation highlights the importance of playfulness and exploration in sustaining creativity. The hosts also share insights into their creative family backgrounds and how these influences shaped their careers and passion for continuous learning and evolving.

• The Importance of Joy in Business

• Why exploring new creative projects is essential for creatives

• How spirituality has helped Jo bring her passions into her business

• Personal passion projects we’re loving

• How our upbringing influenced our creative journey

• What we’re looking forward to

See our link in the bio to listen to this episode. You can find us on Apple Podcast, Podbean App and Audible.

#followyourbrandjourney

Transcript: View here.