Part of my series: ‘Real life Personal Brand Examples’.

I introduce you to Jake Moore, a Global Cybersecurity Advisor and Crime Enthusiast.

I invited Jake to come and share his journey to becoming a go-to cybersecurity specialist and commentator for media outlets like the BBC, ITV, Sky News and CNN.

You’ll get to hear how Jake has carved his career purely by having this driving curiosity to get to know people and how things work. He studied Maths and Statistics at university, and served 14 years in the police force in the Digital Forensics and Cyber Crime Unit, before going to work in the private sector for ESET, a global online and cyber security software business.

Jake is down to earth, upbeat and genuinely enthusiastic about his work and feels like he hit the jackpot in being able to do what he does every day.

Come listen!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jake Moore is a crime enthusiast and Global Cybersecurity Advisor for ESET, a global online and cyber security software business.

In his 14 years in the police force’s Digital Forensics and Cyber Crime Unit, he has investigated 100s of crimes and spent much of his time in Crown Court producing digital evidence for an abundance of different offences ranging from fraud to murder.

He spends a chunk of his time conducting research and analysis into the latest cybersecurity threats, he also regularly comments on a range of cybersecurity and AI stories in the press and has appeared on BBC, ITV, Sky News and CNN.

With his real-world experience, and positive, upbeat nature he now guides and advises private businesses in bolstering their cybersecurity to combat evolving cyber threats.

He has been asked to speak on stages for thousands of attendees for businesses like Barclays, Meta and IBM.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Ever wondered what goes through other people’s heads when they are listening to podcasts? Well in this episode – I share 8 different listener’s feedback on what they have been getting from listening to my series talking to subject matter experts who are out shaping a version of themselves that they are happy to share with the outside world.

Come join me as you’ll hear from Mark Masters, Gordon Fong, Felicity Hodkinson, Claire Hersant, Justin Cohen, Finola Howard, Caroline Millington and Jane Whitfield.

They are from all around the UK and Ireland and each got something different from the episodes that they listened to.

Their words may well snap something inside of you. Come listen and see.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

If you are podcast host or thinking of starting a podcast – then this episode is for you.

I invite my work colleague and friend Imogen Jones, to come join me as we share some personal branding tips we find particularly useful for podcast hosts.

Some of what we talk about will help with the moments where you may:

…hit a creativity brick wall

…run out of energy

…lose sight of why you’re doing what you’re doing

…fear that you don’t have enough authority

Come join us - it’s a relaxed conversation, but purposeful.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).