Resumen del Editor

Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place. Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world. Find out what is shaping the world.
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Episodios
  • Exploring Passion and Purpose: John Swift, MD, Head of Private Capital & Head of Wealth Management at Rockfleet
    Apr 17 2026

    Join us for this inspiring episode of TBCY as John Swift, Head of Private Capital & Wealth Management at Rockfleet and a CIA-trained chef, shares his extraordinary journey from Wall Street to fighting food insecurity. Hosted by Frits Bussemaker, this conversation explores career pivots, the value of following your passions, the art of coaching vs. managing, and how life's unexpected turns can lead to personal and professional fulfillment. Discover how a diverse background—including music, culinary arts, and financial services—can shape leadership, resilience, and creativity. If you're seeking guidance on career decisions, leadership, or simply love stories about following your passion, this episode is for you!

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    34 m
  • Mariella Erkens: Journey of a Tea Connoisseur and Educator
    Apr 16 2026

    Join us for an enlightening episode of TBCY, where host Fritz Bussemacher sits down with Mariella Erkens, an acclaimed tea connoisseur, educator, and former chef.

    Discover:

    • What it means to be a tea professional

    • The difference between pure teas and herbal infusions

    • Expert tea and food pairing techniques

    • Mariella’s inspiring career journey

    • The importance of cultural awareness in tea traditions

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    29 m
  • Ensuring a Bankable Legacy: Byron McFarland, Author of The Bankable Buyer, on Leadership Transitions
    Apr 15 2026

    Join Ashutosh Garg as he welcomes Byron McFarland, respected author of The Bankable Buyer, for an insightful conversation on leadership transitions, succession planning, and protecting your business legacy. Byron shares his journey, the inspiration behind his book, and practical advice for founders who want to ensure their management team can successfully buy the business—while allowing the owner to get paid in full.

    In this episode, you’ll learn why so many founders delay succession planning, the emotional complexities of exiting a business, how to build a bankable management team, and the common pitfalls to avoid in management buyouts. Byron also explains why staged transactions are important and how leaders can effectively manage internal politics during ownership transitions.

    Whether you are a founder, an aspiring leader, or someone interested in business succession, this episode offers valuable insights and actionable strategies to help you navigate one of the most significant milestones in your professional journey.


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    22 m
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