The Brand Bullshit Podcast

De: Jeff Lerner
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  • Resumen

  • Tired of the marketing hype? Join us as we dive deep into the world of branding and uncover the behind-the-scenes tactics used to manipulate consumer behavior. From exaggerated claims to misleading advertising, we'll explore the art of bullshitting your way to success and how the best marketers can stand above the crap. Listen in to hear: - Real-world examples: Discover the most outrageous marketing campaigns that have pushed the boundaries of truth. - Inside the mind of a marketer: Hear from an industry expert (and some special guests) who share strategies for convincing customers to spend more. - Critical analysis: Uncover the hidden messages and emotional manipulation behind popular brands. - The Brand Bullshit Scorecard: Where do your favorite brands fall on the scale of bullshit artists? And does it matter to most consumers?
    Jeff Lerner
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Economía Marketing Marketing y Ventas
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Episodios
  • Episode 4: Why Do Brands Donate?

    Episode 4: Why Do Brands Donate?
    Nov 4 2024

    Is Bombas donating socks because it's the right thing to do, or because it's a great marketing tactic to reduce customer acquisition costs? We dive into this and more!

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    25 m
  • Episode 3: Celebrity Endorsements

    Episode 3: Celebrity Endorsements
    Oct 14 2024

    Celebrity Endorsements: Are They Worth the Hype?

    Analyzing the effectiveness of celebrity partnerships and the potential for misleading claims (and a rant about the Kardashians).


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    25 m
  • Episode 2: The Scarcity Trap

    Episode 2: The Scarcity Trap
    Oct 7 2024

    Amazon Prime Days are here, so to celebrate the big occasion, I recorded a special new episode that focuses on exactly why Prime Days are so successful for Amazon: urgency, scarcity, and strike pricing.

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    22 m
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