Ready to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building.

Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder, entrepreneur, or leader, this episode will give you the mental edge you've been searching for.

▶️ Subscribe now for more real, unfiltered insights for brand builders:

https://www.youtube.com/@brandblueprintpodcast

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Timestamps:

00:00 — Intro: Why Flow States Matter for Brand Builders

01:30 — Meet Dr. Murray Heber: From Olympic Athletes to Entrepreneurs

04:15 — Rapid Fire: Coffee, Cycling, and Favorite Places to Travel

07:00 — Dr. Heber’s Origin Story: From Injury to Peak Performance Science

10:30 — What is a Flow State (and Why You Need It)?

14:00 — How Top Performers Tap Flow (Without Even Knowing It)

17:15 — Why Grinding Harder Doesn’t Lead to Breakthroughs

19:00 — Neurochemicals Behind Flow: Dopamine, Norepinephrine, Anandamide

22:30 — Cortisol, Choking, and Avoiding Burnout

27:00 — How Loss of Autonomy Leads to Founder Burnout

30:15 — Flow OS: A Neuroscience-Driven Path to Peak Productivity

35:00 — Feedback Loops and Why Entrepreneurs Must Build Them

39:00 — Why "Shoulding" Yourself Destroys Focus

44:00 — Small Practical Changes to Start Tapping Flow Today

49:00 — Final Advice from Dr. Heber: Focus, Freedom, and Flow

53:00 — How to Connect with Dr. Heber and Explore Flow OS

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Guest Information:

Dr. Murray Heber

Founder of MH Elevate | Creator of Flow OS

Website: https://www.mh-elevate.com

Email: drheber@mh-elevate.com

Instagram: @mh.elevate

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In this episode of The Brand Blueprint, host Dana Ammons speaks with Kirti Madhu, a trailblazing college founder and medical sciences major at Saint Louis University, who is transforming the way we think about addiction recovery and prevention.

At just 21 years old, Kirti is building Safe Use Solutions, a wearable + app system that detects early signs of substance abuse and overdose. Her journey is personal, courageous, and deeply inspiring.

✅ Learn how Kirti turned insight into invention

✅ Why listening to real users changed her product

✅ What founders can learn about building for impact

✅ How incubators like CIC and SLU Launch accelerated her startup

✅ Advice for students & first-time founders balancing it all

Timestamps:

00:00 – Welcome + Episode Intro

02:00 – Meet Kirti: Coffee, Cities, and Organizing Like a Pro

07:00 – Why She Chose Resilience as Her Entrepreneur Word

10:00 – The Start of Her Journey: Teen Institute & PreventEd

14:00 – Working with Incarcerated Women & Recovery Stories

18:00 – The Birth of Safe Use Solutions

22:00 – Pivoting the Product Based on Real-World Feedback

28:00 – Partnerships, Prevention, and Access

33:00 – Why CIC's Social Impact Cohort Matters

35:00 – Kirti’s Advice to Young Founders

37:00 – Final Thoughts & How to Connect with Kirti

Connect with Kirti Madhu:

🌐 https://safeusesolutions.org

📧 kirti.madhu@slu.edu

🔗 LinkedIn: linkedin.com/in/kirti-madhu

Join Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth.

Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical importance of creating a brand bible, navigating sponsorships authentically, and lessons that founders can glean from athletic branding strategies.

Don't miss this in-depth conversation packed with insights on elevating your brand to the next level.

00:00 Introduction to the Brand Blueprint

00:54 Introducing Krista Kirth: Shaping Women's Hockey

03:53 Rapid Fire Questions with Krista

04:10 The Coffee vs. Tea Debate

08:12 Hockey Memories and Misconceptions About Sports Agents

13:47 The Importance of Athlete Branding

24:07 Krista's Journey to Becoming a Sports Agent

28:23 Pathways in Men's Hockey

29:08 Challenges in Women's Hockey

30:16 Formation of the PWHL

31:51 Expansion and Growth of the PWHL

33:05 Transitioning Focus to Women's Hockey

38:27 Building Personal Brands for Athletes

42:30 Managing Influences and Brand Integrity

47:46 The Importance of a Brand Bible

55:36 Krista's Services and Final Thoughts

In this episode of The Brand Blueprint Podcast, host Dana Ammons sits down with Chris Cubba, the Chief Revenue Officer at Snipp, a leader in customer loyalty programs and promotional strategies. Chris brings over a decade of expertise in scaling businesses, helping brands enhance their customer engagement and retention. His insights into loyalty programs, the role of data in shaping marketing strategies, and the power of digital technology in building strong customer relationships make this episode an invaluable resource for entrepreneurs and business leaders.

Chris dives deep into how businesses can leverage loyalty programs to drive growth, increase customer lifetime value, and build meaningful, long-term relationships with their audience. The conversation also covers the evolution of customer expectations, how businesses can stay ahead of the curve with loyalty technology, and practical strategies for implementing a loyalty program that works for both large enterprises and small businesses. Additionally, Chris shares his perspective on the importance of data in shaping effective marketing strategies and his experiences working with some of the world's top brands.

The episode also includes a rapid-fire segment, providing a fun and engaging glimpse into Chris’s personal preferences and inspirations.

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Show Notes Timestamps

00:00 - Introduction to The Brand Blueprint

00:22 - Meet Chris Cubba: Chief Revenue Officer at Snipp

01:15 - Rapid Fire Questions with Chris

04:03 - Chris’s Journey into the World of Loyalty Programs

08:45 - The Power of Loyalty Programs in Customer Retention

16:20 - Data-Driven Strategies for Loyalty and Marketing Success

24:18 - How Technology is Shaping the Future of Loyalty Programs

30:12 - Leveraging Digital Tools for Customer Engagement

38:22 - Scaling Loyalty Programs for Businesses of All Sizes

42:37 - Advice for Entrepreneurs Looking to Implement Loyalty Programs

47:03 - Building Meaningful Customer Relationships

53:12 - Key Takeaways and Closing Thoughts

57:45 - Call to Action and Future Insights

59:02 - Conclusion and Final Thoughts

In this episode of the Brand Blueprint Podcast, host Dana Ammons sits down with Jeremy Chow, the founder of Tactus Technologies, a company focused on making music accessible to the deaf community through innovative wearable technology.

Jeremy takes us through his inspiring journey, starting with middle school guitar lessons in Beijing, followed by his studies in engineering at Northeastern University, where he developed the initial prototype for Tactus. He shares valuable insights into the importance of partnerships, community engagement, and continuous feedback in product development. The conversation also touches on the global market potential for accessible technology, as well as Jeremy's upcoming endeavors in Hong Kong's vibrant startup ecosystem. Listeners will learn the critical role of curiosity and collaboration in entrepreneurship, especially when innovating in unfamiliar spaces.

00:00 – Introduction to the Brand Blueprint

00:29 – Meet Jeremy Chow: Founder of Tactus Technologies

01:45 – Rapid Fire Segment: Getting to Know Jeremy

09:56 – Jeremy's Journey: From Engineering to Tactus

14:34 – The Science of Music and Engineering

19:26 – Developing Wearable Technology for the Deaf Community

27:02 – The Importance of Passion in Entrepreneurship

27:35 – Finding the Right Business Idea

29:15 – From Idea to Prototype

30:50 – Iterating with User Feedback

32:30 – Engaging with the Deaf Community

35:50 – Deciding to Commercialize

38:52 – Understanding the Market Opportunity

43:04 – Global and International Implications

44:40 – The Entrepreneurial Journey and Future Plans

46:38 – Advice for Aspiring Entrepreneurs

51:34 – Conclusion and Contact Information

In this episode of The Brand Blueprint Podcast, host Dana Ammons engages in a compelling discussion with Sheila Phicil, the founder of the Compass Project. Sheila’s initiative leverages AI and blockchain technologies to address healthcare inequities and drive social impact. With over 15 years of experience in healthcare operations, Sheila shares her journey from advocating for underserved communities to pioneering a project that provides tools and frameworks for innovators.

The conversation explores the importance of understanding patients' lived experiences, using technology for data sovereignty, and creating sustainable solutions in healthcare. The episode also features a rapid-fire segment to get to know Sheila better, touching upon her personal preferences, inspirations, and the significance of mentorship.

00:00 - Introduction to The Brand Blueprint

00:22 - Meet Sheila Phicil: Founder of the Compass Project

01:31 - Rapid Fire Questions with Sheila

04:18 - Sheila's Journey and Inspirations

11:28 - The Compass Project: Vision and Impact

24:25 - Mentorship and Public Health Pivot

34:08 - Impact of System Dynamics on Understanding Social Issues

35:31 - Cultural Shock and Racism in Boston

38:53 - Navigating Public Health and Technology

47:31 - Introduction to the Compass Project

48:31 - Challenges in Healthcare Startups

53:23 - Leveraging Blockchain and AI for Patient-Centered Solutions

57:22 - Engaging Patients in the Design Process

01:03:31 - Call to Action and Future Plans

01:07:35 - Conclusion and Final Thoughts

In this episode of The Brand Blueprint Podcast, Cataanda James interviews Joy Ogunneye, a leading brand strategist who has worked with major beauty companies like L'Oreal and Aveeno. Joy shares her journey from the corporate world into brand innovation and talks about what it takes to create a brand that connects with audiences and stays true to your values.

Joy discusses the importance of understanding your “why,” and how this clarity leads to authenticity in both personal and business branding. She highlights how focusing on consumer needs and fostering real connections is key to building a brand that thrives.

In this episode, you’ll learn:

• The Importance of Personal Branding: How understanding your "why" can guide your career and your brand's evolution.
• Knowing Your Audience: Why understanding your consumers' needs is the cornerstone of successful brand development.
• Building Your Business Brand: How to ensure that your brand stays authentic and connected to your personal values.
• You Are the Secret Sauce: How your unique perspective and style will make your brand stand out in a crowded market.

Timestamps:

• 00:00: Introduction

• 00:14: Rapid Fire Questions with Joy Ogunneye

• 01:28: Joy's Journey: From Banking to Beauty

• 05:05: Discovering Her "Why"

• 06:00: The Power of Personal Branding

• 07:45: The Importance of Understanding Your Audience

• 10:15: You Are the Secret Sauce

• 12:20: How Joy Brings Joy and Authenticity to Her Work

• 15:40: The Process Behind Building a Brand

• 18:00: Parenting Lessons for Branding

• 20:15: Tips for Aspiring Entrepreneurs

• 25:30: How to Stand Out in Today’s Market

• 28:15: Joy’s Advice on Leading with Purpose

• 30:00: Final Thoughts & Wrap-Up