Ready to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building.

Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder, entrepreneur, or leader, this episode will give you the mental edge you've been searching for.

▶️ Subscribe now for more real, unfiltered insights for brand builders:

https://www.youtube.com/@brandblueprintpodcast

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Timestamps:

00:00 — Intro: Why Flow States Matter for Brand Builders

01:30 — Meet Dr. Murray Heber: From Olympic Athletes to Entrepreneurs

04:15 — Rapid Fire: Coffee, Cycling, and Favorite Places to Travel

07:00 — Dr. Heber’s Origin Story: From Injury to Peak Performance Science

10:30 — What is a Flow State (and Why You Need It)?

14:00 — How Top Performers Tap Flow (Without Even Knowing It)

17:15 — Why Grinding Harder Doesn’t Lead to Breakthroughs

19:00 — Neurochemicals Behind Flow: Dopamine, Norepinephrine, Anandamide

22:30 — Cortisol, Choking, and Avoiding Burnout

27:00 — How Loss of Autonomy Leads to Founder Burnout

30:15 — Flow OS: A Neuroscience-Driven Path to Peak Productivity

35:00 — Feedback Loops and Why Entrepreneurs Must Build Them

39:00 — Why "Shoulding" Yourself Destroys Focus

44:00 — Small Practical Changes to Start Tapping Flow Today

49:00 — Final Advice from Dr. Heber: Focus, Freedom, and Flow

53:00 — How to Connect with Dr. Heber and Explore Flow OS

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Guest Information:

Dr. Murray Heber

Founder of MH Elevate | Creator of Flow OS

Website: https://www.mh-elevate.com

Email: drheber@mh-elevate.com

Instagram: @mh.elevate

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In this episode of The Brand Blueprint, host Dana Ammons speaks with Kirti Madhu, a trailblazing college founder and medical sciences major at Saint Louis University, who is transforming the way we think about addiction recovery and prevention.

At just 21 years old, Kirti is building Safe Use Solutions, a wearable + app system that detects early signs of substance abuse and overdose. Her journey is personal, courageous, and deeply inspiring.

✅ Learn how Kirti turned insight into invention

✅ Why listening to real users changed her product

✅ What founders can learn about building for impact

✅ How incubators like CIC and SLU Launch accelerated her startup

✅ Advice for students & first-time founders balancing it all

Timestamps:

00:00 – Welcome + Episode Intro

02:00 – Meet Kirti: Coffee, Cities, and Organizing Like a Pro

07:00 – Why She Chose Resilience as Her Entrepreneur Word

10:00 – The Start of Her Journey: Teen Institute & PreventEd

14:00 – Working with Incarcerated Women & Recovery Stories

18:00 – The Birth of Safe Use Solutions

22:00 – Pivoting the Product Based on Real-World Feedback

28:00 – Partnerships, Prevention, and Access

33:00 – Why CIC's Social Impact Cohort Matters

35:00 – Kirti’s Advice to Young Founders

37:00 – Final Thoughts & How to Connect with Kirti

Connect with Kirti Madhu:

🌐 https://safeusesolutions.org

📧 kirti.madhu@slu.edu

🔗 LinkedIn: linkedin.com/in/kirti-madhu

Join Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth.

Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical importance of creating a brand bible, navigating sponsorships authentically, and lessons that founders can glean from athletic branding strategies.

Don't miss this in-depth conversation packed with insights on elevating your brand to the next level.

00:00 Introduction to the Brand Blueprint

00:54 Introducing Krista Kirth: Shaping Women's Hockey

03:53 Rapid Fire Questions with Krista

04:10 The Coffee vs. Tea Debate

08:12 Hockey Memories and Misconceptions About Sports Agents

13:47 The Importance of Athlete Branding

24:07 Krista's Journey to Becoming a Sports Agent

28:23 Pathways in Men's Hockey

29:08 Challenges in Women's Hockey

30:16 Formation of the PWHL

31:51 Expansion and Growth of the PWHL

33:05 Transitioning Focus to Women's Hockey

38:27 Building Personal Brands for Athletes

42:30 Managing Influences and Brand Integrity

47:46 The Importance of a Brand Bible

55:36 Krista's Services and Final Thoughts