Episodios

  • HOW GEO is transforming marketing and sales
    Oct 6 2025

    This episode explores how Generative Engine Optimisation (GEO) is reshaping marketing and sales.
    Hosts Stuart and Imogen explain how to optimise content for AI engines like ChatGPT.
    They highlight the shift from keyword rankings to answer-based visibility.
    GEO helps brands get cited in AI responses—not just ranked in search.

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    13 m
  • How AI is supercharging marketing
    Apr 11 2025

    Explore how artificial intelligence is transforming marketing strategy and execution. Stu and Im discuss how AI is enhancing customer engagement, personalising content, and boosting campaign performance—especially when integrated with powerful platforms like HubSpot. Whether you're scaling up or just getting started, you'll gain ideas on how to harness AI and HubSpot to drive real marketing results.

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    13 m
  • Improve your marketing with AI
    Mar 11 2024

    Discover the game-changing impact of AI in marketing. Stu and Im discuss AI marketing technologies and explore how businesses can leverage AI to gain valuable insights into customer preferences and meaningfully engage with customers at scale.




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    7 m
  • Unlock the Potential: Mastering the Power of Facebook and Instagram Ads. Season 2. Episode 2.
    Jan 2 2024

    Facebook and Instagram offer incredible opportunities for brands to find and connect with new customers but advertising on these platforms can feel confusing and sometimes overwhelming. Join seasoned marketers Stu & Im as they share invaluable insights and proven strategies for crafting successful ad campaigns on these powerhouse platforms.

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    17 m
  • Why you can't ignore social media advertising. Season 2. Episode 1.
    Oct 27 2023

    Did you know Gen Z consumers now use social media platforms for brand searches more than they use Google? Social media engagement is now ubiquitous across all market segments.

    Join Im and Stu as they discuss why social media advertising must be on the agenda for brands.

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    12 m
  • Digging deeper. Getting more from Google Ads - Part 2. Season 1. Episode 10.
    Jul 7 2023

    In this, the second of a two-part series on Google Ads, Im and Stu dig deeper into the technical aspects that drive Google Ads performance. So you can extract more from your Ads budget.

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    11 m
  • Make more of your Google Ads budget Part 1. Season 1. Episode 9
    Jul 7 2023

    Google makes a lot of money from your Ads revenue, running to hundreds of billions of dollars. For the unwary marketer, it's like a drug that costs a lot and only satisfies when you're on it. So it pays to maximise the ROI of Google Ads and consider it part of a holistic organic and paid approach to search marketing. In this first of two-part focus on Google Ads, Im and Stu discuss the key foundation points.

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    12 m
  • SEO Part 2: Improving SEO. Season 1. Episode 8
    Feb 17 2023

    In the second of our two-part dive into SEO, Im and Stu discuss how to improve SEO performance that drives more of the right people to your website with organic search.

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    16 m