The Blueprint: Powered by K Marketing Co Podcast Por Megan Kalbach arte de portada

The Blueprint: Powered by K Marketing Co

The Blueprint: Powered by K Marketing Co

De: Megan Kalbach
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Welcome to The Blueprint: Powered by K Marketing Co. Hosted by Founder and CEO Megan Kalbach, this podcast is your guide to navigating the world of marketing, business growth, and leadership. Each episode, we'll cover key topics like branding, digital strategy, team leadership, and smart decision-making, with insights from local business owners, community leaders, and the K Marketing team.

Think of The Blueprint as a strategic guide to building and refining your business. Whether you're a solo entrepreneur or leading a team, this podcast gives you the clarity and confidence to stop spinning your wheels and start making purposeful progress.

K Marketing Co 2025
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Starting Strong in 2026: Setting S.M.A.R.T. Goals (with Emily Hess)
    Jan 6 2026

    Thinking of setting goals for your business in the new year? This week on The Blueprint we’re diving into all things goal setting with special guest Emily Hess! Whether you’re a new business owner setting goals for the first time or a seasoned entrepreneur who feels like their tank is too empty for new goals, this episode is for you!

    Learn more about Emily and Markit’s services at www.makeyourmarkit.com

    Learn more about K Marketing Co at www.kmarketingco.com

    0:00 Welcome to The Blueprint Season 2

    0:38 Meet Emily Hess

    1:41 Markit’s Partnership with K Marketing Co.

    2:18 Setting Goals in the New Year as a New Business Owner

    4:43 How to Set Goals When You Feel Burnt Out

    6:18 What are S.M.A.R.T Goals?

    7:17 How to Make Your Goals Specific and Achievable

    8:30 Make Your Goals Purposeful

    9:30 Using S.M.A.R.T Goals to Build Your Business

    12:26 How to Track Progress Towards Your Goals

    14:30 Common Goal Setting Mistakes

    16:07 Perfection is the Killer of Progress

    17:32 S.M.A.R.T. Goals Should be Income Producing Activities

    19:20 Don’t Set Goals That Are Too Broad

    21:43 Look at the Costs of Your Goals

    24:35 Balancing Ambition with Realistic Expectations

    25:50 Learning From Your Mistakes

    30:04 Flexibility is Part of the Process

    32:24 Looking Ahead to The Blueprint in 2026

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    33 m
  • Putting the Right Employees in the Right Roles (with Eric Stark)
    Dec 4 2025

    Megan sits down with local attorney and business owner Eric Stark to discuss putting the right people in the right seats in order to create a stronger team. From identifying strengths to encouraging a positive workplace culture, this episode is full of insight on building the best team for your business.

    The Blueprint: Powered by K Marketing Co will return with an all-new season in January 2026!

    Learn more about Stark Law Group at www.starklawllc.com

    Learn more about K Marketing Co. at www.kmarketingco.com

    0:00 Introduction

    1:36 Getting the Right People in the Right Roles

    5:12 Reassigning Employee Roles

    8:45 Small Business Employees Need to be Flexible

    11:56 Employees Want Purpose

    12:45 Determining if Someone is the Right Fit

    14:30 Curating a Strong Workplace Culture

    16:36 Setting Workplace Expectations

    19:20 Understanding Different Work-Life Balances

    23:40 What Does a Healthy Workplace Culture Look Like?

    30:25 Differences Between Owner and Employee Experiences

    33:01 Identifying the Right Person

    35:10 Building a Strong Foundation Together

    42:35 Conclusion

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    44 m
  • The Balancing Act of Being a Business Owner with Chuck Honabach (Part 2)
    Nov 20 2025

    In this continuation of last week’s episode, Megan and Chuck dive into identifying where you need balance in your life, finding effective methods to maintain balance without sacrificing productivity, and surrounding yourself with the right people to support you when you need it. If you’ve been feeling off-balance lately, this conversation will remind you that you’re not alone, and there are ways to rebalance the scales.

    To learn more about Chuck Honabach, visit his website: chuckhonabachteam.com

    0:00 Episode 13 Recap

    0:51 Work-Life Balance for Different Personality Types

    8:12 Lead with Your Strengths & Staff Your Weaknesses

    10:17 Work Life Balance in the Digital Age

    11:22 Balance is More Than Working Hours

    13:05 Incremental Changes Can Make a Big Difference

    16:05 Getting Your Business in Order

    18:24 Find Incentives For Yourself

    21:53 Solve Problems as They Arise

    23:24 Maintaining Balance in Your Absence

    25:55 The Difference Between the Owner and Employee Experience

    30:35 Conclusion

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    31 m
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