The Bing Crosby Radio Show - I May Be Wrong

Singer and entertainer Bing Crosby had finished a three-year engagement with Chesterfield cigarettes on CBS radio which had ended in June 1952. Crosby remained with CBS and General Electric took over as sponsor for his show. The show was named The Bing Crosby Show for General Electric and premiered on Thursday, October 9, 1952.

Notable guest stars and appearances on the series included Frank Sinatra, Jack Benny, Ella Fitzgerald, Connee Boswell, Bob Hope, Dinah Shore, Rosemary Clooney, Peggy Lee, The Bell Sisters and Kay Starr.[1] The competition of television was causing radio audiences to fall away dramatically and the Crosby show had to adapt to this over its two-year run. Crosby is said to have been paid $16,000 per week which made it one of the most expensive shows on radio. This figure also had to cover the cost of staff and guests.