The Billion Dollar Long Drive

When life hands you lemons... ....turn it into billion dollar lemonade. In this episode, Adrienne hosts a very special guest - her brother, Nathan Gautier, Development Officer for the St. Francis Healthcare System in Cape Girardeau, Missouri and the founder of the LemonDrop Long Drive, an area fundraiser to raise awareness for testicular cancer. Listen in as Nathan discusses his marketing heart, considerations for becoming involved in "cause marketing" and how his event has caught the attention of a billion dollar company.