The Biggest Lie Product-Based Business Owners Believe that is Costing Them Growth
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The Biggest Lie Product-Based Business Owners Believe that is Costing Them Growth
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Join the waitlist for my signature She Sells Wholesale course – doors open soon!
If you’ve ever thought, “If my product is good enough, it will sell itself,” this episode is your loving wake-up call about the realities of running a product-based business.
In this episode, Andee breaks down the “Field of Dreams Lie” — the false belief that simply creating something beautiful guarantees sales. She sheds light on the importance of strategic sales strategies and effective marketing strategies, especially beyond just social media.
Drawing from her experience of launching a candle line from her kitchen to scaling it into 120 retail boutiques in just three months, Andee shares the mindset shift that changed the course of her business: sales is not a one-time event but ongoing stewardship.
You’ll learn why a great product alone does not guarantee sales, the biggest mistakes made in wholesale accounts, and why relying solely on social media marketing is risky. Plus, discover the difference between hustle and consistency and the 3-part visibility rhythm that drives repeatable revenue through online marketing and other channels.
If you’re tired of random posting, feeling ghosted by retailers, or wondering why your product isn’t moving, this episode will shift your perspective on selling — and give you actionable marketing strategies to grow your product-based business with confidence.
Because no matter how good your product is, you still have to sell it.
Check out episode 105 “ The #1 Marketing Strategy I Wish I Had Utilized From the Start of My Business”
Resources & Links
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
👉🏼 Best SEO Tool to drive organic traffic to your website
👉🏼 My favorite email marketing platform
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
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