The Biggest Investment Mistake Business Owners Make

Business owners build strong companies — but often fail to build a private investment strategy outside their business to protect long-term wealth.In this episode of Knack 4 Business, we sit down with Michael Lautru, Private Market Specialist at Parvis, to unpack one of the biggest investment mistakes business owners make in North America.Entrepreneurs work hard to grow revenue and scale operations. But many forget to build steady income outside their company.Michael explains how private market investing in Canada can help business owners create reliable cash flow through real estate, infrastructure, and income-focused funds. He breaks down:• The difference between public vs private markets• Why liquidity and volatility are not the same• How to test your real risk tolerance• Why cash flow investing creates freedom• Tax-efficient investing strategies in Canada• How flow-through structures may reduce taxes• Why management oversight matters in private fundsHe also explains why separating your operating company from your retirement portfolio protects your future.If you are planning an exit, thinking about retirement income, or exploring private market investing in Canada, this episode gives you a practical roadmap. Who This Podcast Is ForStartup founders, solopreneurs, scaling business owners, Canadian entrepreneurs, and North American investors seeking stable income and tax-efficient wealth strategies. What You’ll GainClear understanding of private vs public markets, actionable cash flow strategies, smarter risk management, and practical retirement planning insights for business owners. GuestMichael LautruPrivate Market Specialist, ParvisEmail: mailto:[e-mail]: 613-255-0631 HostsBernie FranzgroteWayne PrattKnack 4 Businesshttps://knack4business.com/ Episode LinksYouTube: https://youtu.be/I7SZkidkejgSimplecast: https://tinyurl.com/3zvbkj6vBlog: https://knack-4-business.ghost.io/the-biggest-investment-mistake-business-owners-make SponsorsCanada Growth NetworkBusiness networking + CRM tools for SMBshttps://tinyurl.com/3s5d3ayvWebIndexerTurn your website into a 24/7 sales assistanthttps://tinyurl.com/yav4edf5NotionhiveWebsites built to convert and grow your businesshttps://tinyurl.com/35hrnu4a AcknowledgmentsSpecial thanks to:Carl Richards of Podcast Solutions Made SimpleFred Crouch of the Property Wizard PodcastJovan Strika of @HiveMelanie Webber Call to ActionHave questions about private market investing in Canada?📩 Email us at: mailto:[e-mail]🌐 Visit: https://knack4business.com/Read the blog, comment on the episode, connect with Michael on LinkedIn, and subscribe to Knack 4 Business for more expert conversations on entrepreneurship and investing. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.