The Biggest Branding Mistakes Small Businesses Make (and how to fix them)
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The Biggest Branding Mistakes Small Businesses Make (and how to fix them)
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In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients.
Chapters
00:00 Introduction to Branding Mistakes
01:17 The Importance of a Clear Brand Identity
09:01 Inconsistent Messaging and Its Impact
15:38 Branding Without a Clear Strategy
23:36 Understanding the Customer Journey
Keywords
branding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity