In this episode of the Better Finance: CFO Insights podcast, host Myles Corson interviews Rory Sutherland, Vice Chairman of the advertising agency Ogilvy UK. Drawing on his extensive experience in behavioral economics, Rory encourages finance professionals to develop a mindset that balances certainty and opportunity.

Rory explores the finance sector's demand for absolute certainty, which can often hinder innovation and impact decision-making. He advocates for a probabilistic approach to finance, where understanding potential outcomes and embracing uncertainty can lead to greater innovation and value creation. The conversation also touches on the role of artificial intelligence (AI) in transforming finance, highlighting the need for finance leaders to adapt and leverage AI to free up time for strategic thinking.

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In this episode of the EY Better Finance podcast, Myles Corson interviews Wassia Kamon, CFO of Access to Capital for Entrepreneurs (ACE). Wassia discusses how finance leaders in mission-driven organizations can create value for entrepreneurs through open communication and strategic financial planning.

Wassia emphasizes that value creation for entrepreneurs should be measured not just in financial terms but also in creating long-term sustainable growth. She also elaborates on the importance of finance leaders helping entrepreneurs carry out their vision while aligning on the balance sheet.

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In this episode of the Better Finance podcast, Myles Corson interviews Michael Coombs, Executive in Residence, EY Strategy and Consulting Co., Ltd., based in Japan, to explore the evolving role of CFOs and the importance of a data-first approach in driving value creation. Leveraging his extensive global professional background, Michael emphasizes the necessity for CFOs to focus on maintaining global competitiveness and supporting sustainable business models within their organizations.

Michael shares that in his view, the most effective CFOs are those who are discontented and seek to innovate, seeing their roles as opportunities to elevate the organization and embrace transformation. However, to truly drive change, CFOs should also possess strong communication skills and an ability to simplify complex data-driven insights into compelling narratives that resonate with diverse audiences.

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