In this episode of the Beer Can Cold Podcast, JG van Graan and Will Merritt sit down with Travis McGee from ThermoGrid to talk shop—and it's a ride. From classic cars to cutting-edge tech, we cover it all. Travis shares his journey in the HVAC industry, what sets ThermoGrid apart in the crowded field of CRM software, and how AI is changing the way HVAC companies operate. If you're in the trades and looking for real talk on how to level up your systems (and maybe your garage), this one’s for you. Old school muscle cars The future of AI in HVAC CRM software that actually works Real industry talk from folks who live it Listen in for insight, laughs, and practical advice from someone who's been there. #BeerCanColdPodcast #JGvanGraan #WillMerritt #TravisMcGee #ThermoGrid #HVACBusiness #HVACSoftware #CRMForContractors #AIInHVAC #HomeServicePros #HVACTech #HVACMarketing #TradesTalk #ServiceBusinessGrowth

New Episode of the Beer Can Cold Podcast! This week, we sit down with Chris 4th, Vice President of Regulatory and Environmental Affairs at Johnson Controls, to get the inside scoop on the R-454B shortage that’s shaking up the HVAC industry. We dig into: What’s really causing the refrigerant delays What techs and business owners should expect this summer The future of regulatory changes in refrigerants How to prepare and protect your inventory and margins If you’ve been scratching your head over why you can’t get your hands on R-454B—or wondering what’s next—this is the episode for you. #hvaclife #beercancoldpodcast #refrigerantshortage #r454b #hvactech #hvaccontractor #hvacbusiness #johnsoncontrols #hvacindustry #cleanenergy #hvacnews #hvacregulations #hvacpodcast #willmerritt #jgvangraan

Thinking about selling your HVAC, Plumbing, or Electrical business? In this episode of the Beer Can Cold Podcast, we sit down with Patrick and Josh Lange from Business Modification Group — the go-to team for buying and selling trades businesses. We talk about: What your business needs to look like before you list it Common mistakes owners make when preparing to sell What buyers are really looking for How to increase the value of your company Why starting the process early matters Whether you're 5 years out or just kicking around the idea, this episode is a goldmine for any business owner thinking about their exit strategy. #HVACBusiness #PlumbingBusiness #ElectricalContractor #SellYourBusiness #HVACPodcast #BeerCanCold #BusinessExitStrategy #TradesBusiness #BusinessValuation #PatrickLange #BusinessModificationGroup #HVACLife #MergersAndAcquisitions #HomeServices #willmerritt #beercancoldpodcast #jgvangraan

This week on the Beer Can Cold Podcast, JG and Will break down the truth about AI in the HVAC world — what works, what’s hype, and what business owners REALLY need to know.

We dive into:

• How AI overflow agents (Podium, BirdEye, etc.) actually behave

• Why AI won’t fully replace CSRs anytime soon

• Leadership and culture shifts going into 2026

• Generative AI search + how it’s changing marketing

• TikTok HVAC growth and short-form strategy

• Music nostalgia: LPs, CDs, blues & why everything old is new again

• Thanksgiving cooking on the Big Green Egg + fried turkey traditions

If you're an HVAC owner, ops manager, or marketer trying to stay ahead of the curve — this episode delivers real, honest, boots-on-the-ground insight.

Don’t forget to like, follow & subscribe on TikTok, YouTube, Spotify and everywhere else you get your HVAC fix.

#HVAC #HVACTech #HVACLife #HVACBusiness #HVACMarketing #AI #ArtificialIntelligence #Podium #BirdEye #HomeServices #TradesPodcast #BeerCanColdPodcast #CallCenterLife #ServiceTitan #ContractorLife #Leadership #CompanyCulture #TikTokHVAC

In this episode of the Beer Can Cold Podcast, JG van Graan (Boer Brothers Heating & Cooling) and Will Merritt (Effective Media Solutions) take a deep dive into pay-per-click (PPC) advertising for HVAC companies.

Whether you're a startup contractor or running a multi-million dollar service department, this conversation breaks down what works, what wastes money, and what’s changing in the world of digital marketing.

Topics covered:

How PPC actually works (Google Ads, LSAs, and Performance Max explained)

Why “set it and forget it” campaigns drain your budget

How to choose the right keywords (and avoid expensive bad clicks)

The hidden power of negative keywords

How AI is transforming search results and PPC strategy

Website and landing page MUST-HAVES before running ads

Community involvement vs. digital ads: what drives real growth?

Smart budgeting: where to start if you’ve only got $5,000 to spend

Learn how to make PPC part of a balanced marketing mix—including SEO, social media, community sponsorships, and more. Plus, JG shares how Boer Brothers is using AI texting to manage overflow calls and plan their 2026 growth strategy.

Bonus shout-outs: Mountain Valley Heating & Cooling, Anderson Heating & Air, Purple Heart Homes, and the power of grassroots brand building.

Subscribe and follow us for more real-talk HVAC marketing advice:

Spotify

Apple Podcasts

YouTube

LinkedIn

Instagram

Want help building a real marketing strategy? Reach out to Will at Effective Media Solutions.

#PPCforHVAC #GoogleAds #HVACMarketing #ContractorMarketing #PayPerClick #HVACGrowth #BeerCanColdPodcast #JGVanGraan #BoerBrothers #HVACLife #HVACTech #MarketingTips #HVACContractor #ServiceTitan #GoogleLSA #HVACSales #EffectiveMediaSolutions

In Episode 20 of the Beer Can Cold Podcast, hosts Will Merritt and JG van Graan sit down with longtime HVAC industry veteran Todd Smith. With 35+ years of experience in distribution, sales, and service, Todd now brings his expertise to the world of indoor air quality (IAQ) with HealthWay.

We dive deep into:

Why IAQ is the next big differentiator for HVAC contractors

The science behind HealthWay’s SuperV and Home Defender filtration systems

How particle counters prove air quality improvements in real time

Overcoming technician hesitation and educating customers on clean air solutions

Opportunities for contractors to stand out in a price-driven HVAC market

Todd also shares stories from his distribution days, his new perspective on the manufacturer side, and even whether he’s run into Bigfoot in the Virginia mountains 🐾.

If you’re an HVAC contractor, service manager, or just care about the air you breathe, this episode is packed with insights that can help you grow your business while making homes healthier.

👉 Learn more about HealthWay: healthway.com

📌 Don’t forget to like, comment, and subscribe to keep up with future episodes of the Beer Can Cold Podcast!

Hashtags:

#BeerCanColdPodcast #HVAC #IndoorAirQuality #HVACTech #HVACContractor #AirQuality #IAQ #HVACBusiness #HealthWay #SuperV #HomeDefender #HVACLife #AirFiltration #CleanAir #HVACPodcast

In this episode of the Beer Can Cold Podcast, we sit down with Jesse Falke of Wally Falke’s Heating and Cooling—a third-generation HVAC pro keeping California comfortable and cool. We dig into the unique challenges of running heating and air in the Golden State, best practices that have stood the test of time, and what it's like carrying on a family legacy in the trades.

Oh, and did we mention Jesse's car got stolen three times? Yep—same car, same gal. You can’t make this stuff up.

Family business wisdom

HVAC insights from the West Coast

And a car thief who just couldn’t quit

Tune in and laugh (and maybe lock your car) with us.

This Week on the Beer Can Cold Podcast: Bigfoot, Celebrity Cameos & Women in HVAC!

On this episode of the Beer Can Cold Podcast, JG van Graan and Will Merritt sit down with Jennifer Hall and Erin Watson from Effective Media Solutions — a powerhouse marketing firm that specializes in helping HVAC companies grow.

We talk marketing strategy, women in the trades, and the unique challenges and opportunities that come with being a female leader in the HVAC space. And yes... Bigfoot makes an appearance, along with a surprise celebrity guest you won’t want to miss.

This episode brings laughs, insights, and inspiration for anyone in the home services world — especially those navigating marketing, leadership, and team building in HVAC.

👉 Don’t forget to like, subscribe, and share the show with your team.

🎧 Available on all podcast platforms and YouTube

Keywords: HVAC marketing, women in HVAC, tradeswomen, HVAC business growth, Effective Media Solutions, HVAC podcast, HVAC branding, HVAC company marketing, home services business, HVAC careers, Beer Can Cold Podcast

#BeerCanColdPodcast #WomenInHVAC #HVACMarketing #EffectiveMediaSolutions #WillMerritt #JGvanGraan #HomeServicesGrowth #BigfootInHVAC #HVACPodcast