The Backstory on Marketing and AI Podcast Por Guy Powell arte de portada

The Backstory on Marketing and AI

The Backstory on Marketing and AI

De: Guy Powell
Escúchala gratis

OFERTA POR TIEMPO LIMITADO. Obtén 3 meses por US$0.99 al mes. Obtén esta oferta.
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.Copyright 2025 Guy Powell Arte Economía Historia y Crítica Literaria Marketing Marketing y Ventas
Episodios
  • AI Rewrites Marketing

    AI Rewrites Marketing
    Oct 7 2025

    In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are evolving beyond automation. Discover how AI-enabled intelligence is transforming how brands connect with customers and make smarter business decisions.

    Topics include:

    • The shift from search to problem-solving with LLMs.

    • How small businesses can start integrating AI today.

    • Why marketing is the best entry point for AI adoption.

    • The rise of micro-entrepreneurship powered by AI.

    • How to prepare your data for AI-driven insights.

    We also explore how understanding the fundamentals of marketing—brand building, storytelling, and customer connection—remains vital in this new era.

    This conversation reveals the strategies businesses need to stay relevant, agile, and competitive in a world where AI-enabled Market Research is becoming the foundation of marketing success.

    To learn more about ProRelevant, visit https://ProRelevant.com
    Más Menos
    33 m
  • AI and Marketing Growth

    AI and Marketing Growth
    Oct 3 2025

    AI and Marketing are reshaping how businesses operate and grow. In this episode of The Backstory on Marketing and AI, we explore the role of revenue operations, automation, and AI enabled Market Research.

    Learn how companies can move beyond founder-led sales and create scalable, repeatable revenue engines. Discover why recurring revenue is essential for long-term business growth.

    We also explore the critical role of customer feedback loops in refining strategies and improving decision-making. AI agents are revolutionizing sales processes, from sentiment analysis in calls to automated lead nurturing.

    This conversation highlights common red flags in go-to-market strategies, such as failing to define an ideal customer profile. Founders will learn why it’s essential to sell before scaling and how lean startup principles help test and validate new ideas effectively.

    HubSpot and AI integrations create a powerful revenue growth engine. Companies can now identify high-value customers, automate workflows, and ensure consistent improvements in performance.

    If you want to understand how AI and Marketing work together to transform revenue growth, this episode delivers actionable insights.
    Más Menos
    36 m
  • AI and Marketing Future

    AI and Marketing Future
    Oct 1 2025

    AI and Marketing are reshaping industries at lightning speed. In this episode of The Backstory on Marketing and AI, we dive deep into how AI is transforming workflows, advertising, and education.

    We explore the DRIVE-F framework that empowers professionals to interact with AI effectively. Learn why providing direction, defining roles, and focusing on emotional resonance are critical when leveraging AI tools.

    The conversation highlights how AI enabled Market Research is helping businesses reduce time, increase ROI, and uncover insights that drive growth. You’ll also hear about the risks of AI-generated content overload, the rise of personal AI assistants, and the impact of AI on future marketing careers.

    Key discussion points include:

    • The evolution of advertising from AOL to AI-driven strategies
    • How to build smarter prompts using DRIVE-F
    • The role of emotional intelligence in AI-powered communication
    • Why students and professionals must adopt AI-first workflows
    • The risks of advertising saturation in an AI-driven marketplace
    • How personal AI assistants will filter content in the future

    Whether you are a marketer, educator, or leader, this episode provides actionable strategies to adapt and thrive.
    Más Menos
    45 m
Todavía no hay opiniones