In this episode of The Back Office, Dalayna Dillon sits down with Heather Turner, business owner of Anthem Road Academy and a strategic leader in Oklahoma’s economic development efforts, to talk about the patterns she has seen after working alongside hundreds of business owners.

From leading the Jenks Chamber of Commerce to helping shape statewide initiatives through the Oklahoma Department of Commerce, Heather has had a front-row seat to both the successes and the struggles of local businesses. She’s watched companies grow, pivot, fail, and rebuild — and along the way, she’s learned what separates businesses that last from those that don’t.

This conversation explores the biggest mistakes business owners make, the priorities that matter most, and the resources many entrepreneurs overlook. It’s an honest look at leadership, resilience, and the discipline required to build something sustainable.

Guest: Heather Turner
Business: Anthem Road Academy

Heather Turner is a business owner, author, and economic development leader with deep experience supporting entrepreneurs and communities across Oklahoma.

She is the founder of Anthem Road Academy, a music academy with multiple locations serving students and families across the Tulsa and Oklahoma City areas. In addition to running her own business, Heather previously served as President of the Jenks Chamber of Commerce, where she worked closely with local business owners and community leaders to support growth and development.

Today, Heather serves in a strategic leadership role with the Oklahoma Department of Commerce, helping align two key divisions — CORE (Community Outreach and Revitalization Enterprise) and EDGE (Economic Development, Growth and Expansion) — created to strengthen economic development efforts across the state.

• The story behind Anthem Road Academy
• The most common mistakes business owners make
• What separates businesses that thrive from those that struggle
• Leadership insights from working in economic development
• What it takes to build a business that lasts

Dream Traders explores the journey of entrepreneurship through the lens of perseverance, vision, and leadership. Drawing from her own experiences and the stories of other business owners, Heather shares practical lessons about building a business while staying grounded in purpose.

About Anthem Road Academy

At Anthem Road Academy, we believe music is more than a hobby—it’s a journey that shapes character, builds confidence, and connects people. What started in 2011 by our founder, Heather Turner, as a passion to create a space where students could truly thrive has grown into a vibrant music community serving South Tulsa, Broken Arrow, Jenks, and Edmond/OKC. From the very beginning, our mission has been simple:

To be a student-focused, community-driven academy that helps every musician discover their voice and their potential.

Follow Anthem Road Academy on Facebook and Instagram.

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial

www.signifymarketing.social

What does it take to build a business in one of the most competitive creative industries?

In this episode of The Back Office, Dalayna Dillon sits down with Traci Baker, founder of Traci Baker Photography, to talk about the evolution of her business, the lessons she has learned along the way, and what it really takes to stay relevant in a fast-changing industry.

Traci shares how she went from being an Oklahoma public school teacher to building a thriving photography business serving families, seniors, and female entrepreneurs across multiple states. From the early days of picking up a camera for the first time to expanding her services into personal branding photography and social media coaching, Traci’s story is full of honest insight, growth, and adaptability.

This conversation explores what it looks like to build something that lasts, how to stand out in a crowded market, and the real challenges that come with serving clients well while continuing to evolve as a business owner.

No one has it fully figured out. But we’re building anyway.

Guest: Traci Baker
Business: Traci Baker Photography
Location: Tulsa, Oklahoma

Traci Baker is a personal branding photographer, high school senior photographer, and social media coach/content creator based in Tulsa, Oklahoma. A former public school teacher, Traci picked up a camera and built a thriving photography business that now serves families, seniors, and entrepreneurs across Oklahoma and beyond.

Her work has evolved from portrait photography into a business centered on helping clients document meaningful seasons of life and helping female business owners stand out with branding photography and social media support.

In this episode, Traci shares the story behind her business, the challenges of working in a highly competitive industry, and the changes she has made over time to stay relevant and continue growing.

• How Traci first got into photography
• What made her turn photography into a business
• What it’s like working in a highly competitive industry
• How her business has evolved over time
• The biggest shifts she has made to stay relevant
• The hardest part of her job
• Mistakes photographers often make
• Mistakes clients make before their sessions
• What the future of photography may look like
• Advice for someone just starting a photography business

Traci Baker Photography helps families capture senior year memories, empowers female entrepreneurs through personal branding photography, and offers social media coaching and content support to help businesses grow with clarity and confidence.

Find Traci:

Facebook - www.facebook.com/tracibakerphotographer

Instagram - www.instagram.com/tracibakerphotographer

Website - www.tracibaker.co

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial

www.signifymarketing.social

What if your workout didn’t just make you stronger — but made your entire life better?

In this episode of The Back Office, Dalayna Dillon sits down with Barry Wise, founder of B Wise Fitness, to talk about what it really takes to build a business in the health and wellness industry — and how consistency and people-first thinking shape long-term success.

Before launching B Wise Fitness in 2017, Barry spent years leading teams in the retail and wellness space, including managing multiple locations and helping transition corporate stores into franchises. Those experiences taught him how to build strong teams, serve customers well, and create systems that support growth.

Today, B Wise Fitness is built on a simple but powerful philosophy: your one hour in the gym should positively impact the other 23.

This conversation explores the lessons learned from stepping out on your own and the mindset required to create a business that improves people’s lives — not just their performance.

No one has it fully figured out. But we’re building anyway.

Show Notes

Guest: Barry Wise
Business: B Wise Fitness

Barry Wise is the founder of B Wise Fitness, a training facility built around the belief that fitness should support everyday life — not make it harder.

After years of leadership experience in the retail and wellness industry, including managing teams and overseeing store operations across multiple locations, Barry launched B Wise Fitness in 2017 with a mission to create a more holistic and sustainable approach to training.

Rather than focusing solely on workouts, B Wise Fitness begins by assessing posture, joint mobility, and movement mechanics to build customized programs that improve stability, mobility, and long-term health.

In this episode, Barry shares the story behind starting his business and the hard-earned insights that come from building something of your own.

In this episode we discuss:

• How Barry transitioned from corporate leadership into entrepreneurship
• What led him to start B Wise Fitness in 2017
• The philosophy behind training that improves daily life
• The realities of building and leading a team
• The hardest lessons learned in business
• How expectations changed after opening his own gym
• What he’s most proud of in this stage of business
• Leadership insights from managing teams and serving customers

B Wise Fitness believes that training should complement your life — not complicate it.

Their approach focuses on identifying movement limitations, improving mobility and stability, and building strength in a way that supports long-term health and daily performance.

The goal is simple:
Make your one hour in the gym positively impact the other 23.

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial

www.signifymarketing.social