Episodios

  • Episode 130: Corp comms in the era of distrust

    Episode 130: Corp comms in the era of distrust
    Jan 6 2026
    Text version of this post (https://www.linkedin.com/feed/update/urn:li:activity:7413350594473676800/) (on LinkedIn) and here are the year-end summary posts I mention in this episode. 10 PR blog posts that summarize the state of comms in 2025 (https://www.swordandthescript.com/2025/12/pr-blog-posts-2025/) The top B2B marketing blog posts that sum up trends from 2025 (https://www.swordandthescript.com/2025/12/top-b2b-marketing-2025/) An easy-to-read review of 17 B2B marketing studies summarizing 2025 (https://www.swordandthescript.com/2025/12/b2b-marketing-studies/)
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    3 m
  • Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions

    Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
    Dec 23 2025
    Text version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/
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    37 m
  • Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]

    Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
    Dec 16 2025
    Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/
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    14 m
  • Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026

    Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
    Dec 9 2025
    Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/
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    16 m
  • Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands

    Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands
    Dec 2 2025
    Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/
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    22 m
  • Episode 125: The next PR measurement conundrum: How do you measure AI visibility?

    Episode 125: The next PR measurement conundrum: How do you measure AI visibility?
    Nov 25 2025
    Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/
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    5 m
  • Episode 124: 10 Fundamentals for Successful Media Interviews

    Episode 124: 10 Fundamentals for Successful Media Interviews
    Nov 18 2025
    Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/
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    7 m
  • Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence

    Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence
    Nov 4 2025
    Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/
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    7 m
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