The B2B Growth Hacking Playbook

De: Mario Peshev
  • Resumen

  • "The B2B Growth Hacking Playbook" dives into the B2B landscape, covering go-to-market channels, operational efficiency, growth strategies working right now, AI-infused workflows, market trends, partnership channels to accelerate growth - and more. Follow the weekly journey as we uncover: - Why growth strategies fail - Unlocking hidden revenue streams - Avoiding expensive B2B mistakes - Maximizing growth hacks that aren't tapped yet - Optimizing for ROI and profitability - Overcoming growth plateaus - Strategic priorities that B2B executives count on - Scaling strategies - Pivots and new GTM channels - Maintaining competitive edge If you like the show, make sure you subscribe for weekly deep dives and get smarter one week at a time.
    Copyright 2025 Mario Peshev
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Episodios
  • Defending 70% of the WordPress Web: 2025 Patchstack Cybersecurity Breakdown w/ Oliver Sild (#18)
    Apr 29 2025

    WordPress runs over 40% of the web—but that also makes it the biggest target for hackers. Oliver Sild, founder of Patchstack, shares the hard truths about WordPress security, why websites get hacked faster than you think, and how threat intelligence and virtual patching are changing the game.

    We dig into real-world examples of vulnerabilities hiding inside plugins, why over 30% of them stay unpatched, and why waiting for plugin updates can leave you exposed for weeks—or worse. You’ll hear how even "safe" websites get compromised through human error, poor cyber hygiene, and sophisticated phishing scams.

    Oliver also breaks down a playbook for securing WordPress sites the right way: from smart hosting choices and network protection to two-factor authentication, password management, and securing admin accounts before it’s too late.

    If you run a WordPress site—or if you’re serious about protecting your business online—this is the blueprint you can’t afford to miss. Got questions? Drop them in the comments. Let’s raise the bar on website security together.

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    51 m
  • Finance Ops: Freemius From WordPress to SaaS in 10 Years w/ Vova Feldman (#18)
    Apr 22 2025

    What’s really holding digital products back from scaling? It’s not product features, but the chaos behind the scenes: billing issues, tax headaches, and slow shipping cycles.

    I met with Vova Feldman, founder of Freemius, to discuss the evolution of Freemius as a merchant of record for SaaS organizations. Back when we first met in 2015 in New York, Freemius was a core solution for WordPress, and the platform has since evolved to support new SaaS builds, satellite solutions, micro brands, and other disruptive tests in use by small and large tech entrepreneurs.

    Vova uncovers how small software teams can streamline operations, go global without drowning in compliance, and actually grow without hiring an entire finance department.

    Key highlights we touch on:

    • Why “merchant of record” is a cheat code for software growth
    • How to launch globally without legal friction
    • What most builders get wrong about subscriptions and scaling
    • Real stories from product teams making it work with lean ops

    If you’re building SaaS, selling software, or turning a service into a scalable product, this episode is packed with real, tactical insight.

    💬 Got questions about pricing, global sales, or simplifying your ops? Drop them in the comments: Vova's answering.

    👉 Want more like this? Hit subscribe and share this with your founder circle.

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    51 m
  • ABM Isn’t Dead—You’re Just Doing It Wrong w/ Andrei Zinkevich on Real Pipeline Strategy (#17)
    Apr 15 2025

    Too many teams are still chasing MQLs, playing the attribution game, and wondering why the pipeline is drying up.

    The answer is full-funnel Account-Based Marketing(ABM), which is the leading playbook that high ACV B2B businesses prioritize this year.


    Andrei Zinkevich, co-founder of FullFunnel.io, joined the podcast to discuss the broken state of B2B marketing—and what top-performing teams are doing differently in 2025.


    Today we cover:


    - Why RevOps isn't just reporting and dashboards

    - How enterprise B2B companies waste intent data without even knowing it

    - Why “silo syndrome” is killing cross-functional revenue growth

    - The real reason your 2023 LinkedIn ads stopped working (hint: it’s not the algorithm)

    - Scaling cross-functional GTM framework in the era of macro turbulence and AI

    - Dealing with multiple stakeholders and securing executive buy-in

    - How industry-wide virtual events fit perfectly in the full-funnel equation

    - A smarter approach to pipeline creation through ABM, demand gen, and signal tracking


    If you’re a CMO, RevOps lead, or a top-level executive trying to set benchmarks and hit targets in 2025 with limited resources, this episode will help you rethink your GTM strategy—without burning your team out or chasing shiny tools.


    👉 Follow Andrei at fullfunnel.io/blog and subscribe to his Substack for weekly insights that actually move the needle (links below).

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    51 m
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