The B2B Content Operations Benchmark: Does Your Content Strategy, Operations, and Team Really Measure Up?

How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it.

Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations.

In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B2B Content Operations Benchmark - a free assessment for B2B content and marketing teams that replaces the original Content 10x Repurposing Effectiveness Scorecard, which launched over three years ago.

Amy walks through what’s changed, why the original scorecard needed a complete rebuild, and what the new benchmark covers. She also makes the case for why benchmarks and assessments are often underused content formats in B2B and why building one could be one of the smartest content investments your team makes.

Listen to find out:

• Why we retired the original Content 10x Repurposing Effectiveness Scorecard after over three years, and what made it the right time to rebuild
• How the B2B Content Operations Benchmark goes further than the original, and why the scope had to expand
• What each of the three benchmark categories covers - Content Strategy & Planning, Content Operations & Technology, and Team Capability & Culture - and the personalized report that is shared with participants
• Why a structured diagnostic can be one of the most useful things a B2B content team can create - especially when making the case for resources or change
• Ways that you can repurpose a benchmark/scorecard and how they can power a content engine
• A preview of the upcoming 7-episode content strategy series covering connecting content to revenue, competitor analysis, core messaging, channels and formats, distribution and repurposing, and measurement and KPIs

Important links & mentions:

• Take the free B2B Content Operations Benchmark: https://www.content10x.com/benchmark
• Blog post about this episode: https://www.content10x.com/353
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a content agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She’s also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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