In this episode, we sit down with Anita Spiller from True Earth, a Canadian B Corp on a mission to eliminate plastic waste and rethink everyday essentials.

• The Birth of True Earth – Anita shares the story behind True Earth’s eco-strip laundry detergent, designed to reduce plastic, water, and weight in household products. What started as a small launch quickly exploded, with the perfect timing of COVID driving demand for sustainable alternatives.

• Impact at Scale – True Earth set out to donate 1 million loads of laundry detergent to those in need. They’ve now donated over 50 million loads—a testament to their deeply embedded purpose.

• Progress vs. Perfection – We discuss the challenges of making the right (but harder) decisions as a business that wants to do good, and how True Earth has built impact into everything they do.

• Anita’s Unique Journey – From a background in social services and ministry to sales and PR, Anita opens up about her path from corporate life to purpose-driven work, and how her upbringing shaped her passion for social justice and sustainability.

• The Bigger Picture – We talk about values, spirituality, and community, and why a lack of connection to these things is holding people back from creating positive change.

• The B Corp Effect – True Earth has embraced the B Corp philosophy, not just in certification but in the way they operate. Anita also shares how the company has built strong connections with other B Corps across North America.

This episode is a must-listen for anyone passionate about sustainability, business for good, and rethinking the way we consume.

In this episode, we chat with Helen Paul-Smith, co-founder of ŌKU New Zealand, about the company's path to B Corp certification and how they balance business with their deep commitment to rongoā Māori, sustainability, and ethical sourcing.

Episode Highlights:

• ŌKU’s Story & Mission – Helen shares how she and her husband, Scott Smith, founded ŌKU to honor the healing power of Aotearoa’s native plants, blending traditional Māori knowledge with modern wellness.

• Why B Corp? – She dives into why ŌKU pursued B Corp certification, what the process was like, and the key changes they made to meet the rigorous social and environmental standards.

• Challenges & Lessons Learned – Helen reflects on the challenges of becoming a B Corp, including supply chain transparency, measuring impact, and ensuring ethical business practices.

• Kaitiakitanga & Sustainability – She explains ŌKU’s commitment to regenerative practices, sourcing native botanicals responsibly, and how their values align with the B Corp movement.

• The Future of ŌKU as a B Corp – Helen shares what’s next for ŌKU, from expanding their impact-driven initiatives to inspiring other businesses to adopt ethical and sustainable practices.

This episode is a must-listen for business owners, sustainability advocates, and anyone curious about B Corp certification and what it truly means to run a values-driven company.

🎉 100 EPISODES! Top Lessons & Favourite Guests from 5 Years of The B Better Podcast 🎉Welcome to a very special episode of the B Better Podcast — the 100th!Since January 2020, I've been diving deep into what it means to build a better business—one that balances purpose and profit. In this milestone episode, I reflect on my biggest lessons from 100 episodes and share highlights from 5 of my all-time favourite guests.👉 Whether you’re a business owner, leader, or impact-curious human, this episode is packed with honest insights, practical takeaways, and behind-the-scenes stories from five years of podcasting with purpose.🎧 In This Episode: • My top reflections from 100 conversations with B Corps and purpose-driven leaders • Why doing good isn’t easy—or black and white • The risks of unintended consequences (yes, even with the best intentions) • The trap of judgement vs. influence—and why inclusion beats exclusion • Why business for good should be the best party on the street • A look back at my Top 5 Favourite Guests: 1. Perry Drysdale – Untouched World 2. Jennifer Boggiss – Heilala Vanilla 3. Ian Harvey – Collective Intelligence 4. Jay Coen Gilbert – Co-founder of B Lab 5. Jenn Harper – Cheekbone Beauty🙌 THANK YOU to all the incredible guests and listeners who’ve supported this journey. If the B Better Podcast has helped you in any way, I’d love to hear from you in the comments.📩 Want help growing your business for good or getting B Corp Certified? I might know a guy 😉📌 Don’t forget to LIKE, SUBSCRIBE & SHARE if you’re ready to B Better.#BBetterPodcast #Episode100 #PurposeDrivenBusiness #BCorp #ImpactBusiness #JennHarper #JayCoenGilbert #HeilalaVanilla #UntouchedWorld #BusinessForGood