The Attraction Gap: Why You're Trying To Solve Recruitment At Exactly The Wrong Time - ep. 257
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The Attraction Gap: Why You're Trying To Solve Recruitment At Exactly The Wrong Time - ep. 257
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Closing the Attraction Gap: Why Knowing Isn't the Same as Doing
Most veterinary clinic managers know they should attract people before they need them—but knowing doesn't close the gap between understanding what needs to happen and actually making it happen.
In this episode of Veterinary Voices, Julie South explores the attraction gap: the space between knowing you should build recognition and actually being able to do it while running a busy clinic.
Through the predictable five-month recruitment cycle most clinics experience, Julie shows why the gap never closes when you're trying to solve recruitment during a crisis—and why it only closes between crises, when you actually have time to build.
This episode bridges the recent conversations on network expansion and recruitment momentum, and sets up next week's new series examining each month of the trapped recruitment cycle in detail.
Stay to the end for a question about timing that reframes when clinics should actually be solving their recruitment problem.
In This Episode
00:00 – Introduction: The attraction gap and why knowing isn't doing
01:10 – The impossible timing trap: never thinking about recruitment when staffed, desperate when understaffed
04:03 – The predictable five-month cycle from job ads to expensive surrender
07:31 – Two clinics, two different approaches to closing the gap
10:17 – The timing question that explains why the gap never closes
About Julie South
Julie South is the founder of VetClinicJobs and host of Veterinary Voices.
She works with veterinary clinics that want to move beyond reactive job advertising by building recruitment momentum through continuous culture storytelling—so when they do need to hire, they're never starting from cold again.
Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.
The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs