Justin Bieber performed for millions who weren't at Coachella through YouTube's live stream, engaging with fans in real time across seven simultaneous stages. The Nashville Predators have made every game free on a brand new local TV station, no subscription, no cable package. Golf's biggest YouTube creators have stopped competing against each other and launched a unified network selling sponsorship at TV level CPMs. YouTube is now letting creators clone themselves for Shorts. And Netflix Japan just proved that exclusivity can still win in a fragmented world.

Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.

Show notes:

• Coachella x YouTube 2026 livestream
• Nashville Predators go free-to-air
• Source Golf launches backed by Bolt Ventures
• YouTube AI avatars for Shorts
• Netflix Japan World Baseball Classic case study
• Jo's newsletter

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Nearly 90% of sports organisations are seeing flat or declining revenue. The average rights holder can only identify 24% of their fanbase. And most are spending third party investment on athletes rather than the data infrastructure that could save them. Ben Wells, founder of PTI Digital and author of the Sports Leadership Benchmark, joins Ed to break down why the sports industry's revenue model is under more pressure than most leaders want to admit, what the data actually shows about fan anonymity, sponsorship squeeze and technology leadership, and what the organisations getting it right are doing differently.

Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.

Show notes:

• Download the PTI Sports Leadership Benchmark
• Download the Dizplai Anonymous Fan Index

Hosted on Acast. See acast.com/privacy for more information.

The NFL just gave 32 clubs permission to become media companies. Social as owned media, highlights on TikTok, in-game content now sponsorable, and clubs can now sell original content directly to streamers. All landing right before the league renegotiates its entire media deal.

OpenAI has acquired a daily live tech show that previously covered them as a subject. DAZN has launched a global creator programme timed perfectly to the World Cup. And 70% of publishers fear creators are stealing their audiences. Their response? Become them.

Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.

Show notes

• NFL Teams Just Got the Keys to Their Own Digital Kingdom.
• OpenAI Buys TBPN.
• DAZN Launches Playmakers, the New Global Creator Programme.
• Daily Mail Puts 25+ Creators on Payroll.
• Reddit Opens Pro Publisher Tools to All. Views Up 46%, Comments Up 48%.
• Sponcon Sports newsletter

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