The Art of selling by not selling: lessons from the R.M.Williams Father’s Day campaign (Business Development & Marketing)

In this episode, Sam explores how iconic Australian brand R.M.Williams redefined the art of selling through their Father’s Day campaign featuring legendary actor Bryan Brown AM.

Discover why storytelling, authenticity, and subtle calls to action can drive deeper engagement and long-lasting customer loyalty—without the hard sell.

Sam breaks down the campaign’s use of narrative marketing, the power of using well-known ambassadors, and how blending social impact with brand messaging creates memorable results.

Perfect for micro and small business owners, this episode delivers actionable insights to help you connect with your audience, build emotional resonance, and boost business growth—all by embracing the art of selling by not selling.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on all the socials (@samhickscomau) and remember, anything is possible in business.