The Art of Value Analysis: Winning Strategies with Mark Copeland

What if the biggest barrier to medical device sales wasn't about the device itself, but how it's presented to the gatekeepers of healthcare facilities? Mastering the maze of hospital value analysis can mean the difference between rejection and success. This episode unveils the strategies that turn daunting hospital approval challenges into victories for medical device sales professionals.

In this week’s episode, sponsored by Physician Growth Accelerator, we welcome Mark Copeland, known as the Value Analysis Whisperer. Mark shares his expert insights on streamlining the complex value analysis process that many in medical device sales encounter. Discover actionable strategies and innovative approaches to align medical products with the strategic needs of hospitals and ASCs, ensuring better outcomes for both providers and patients. Join us as we explore how to excel in the intricate world of healthcare systems’ value analysis.

What we discuss in the episode:

• Strategies for navigating the complex value analysis process in hospitals
• Tips for aligning medical products with the strategic needs of healthcare facilities
• Turning the value analysis process from a stumbling block into a stepping stone
• Real-life success stories from sales professionals who mastered the value analysis challenge

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Physician Growth Accelerator
• Value Analysis Expert

Social Media:

• Connect with Mark on LinkedIn
• Connect with Zed on LinkedIn