The Art of Storytelling

Everyone at Parents as Teachers has a story, so how can we tell it so people will listen? At the National Center, we're often fielding requests from the media, brainstorming how to share stories effectively, and strategizing about the best channels for amplifying the partnerships between families and parent educators. Jen Peters, a communications strategist with over a decade of experience supporting initiatives across education, technology, and public health, and Kerry Caverly, Senior Vice President and Chief Program Officer for the Parents as Teachers National Center, join us to talk about the different ways that parent educators and Parents as Teachers affiliates can share stories about the work they do, and why storytelling matters.