The Art of Storytelling and Neuromarketing: How Stories Influence the Consumer’s Brain

“People don’t buy products, they buy stories.” But why is it so powerful? The answer lies in the way our brain works. Neuromarketing teaches us that stories capture our attention, stimulate emotional areas of the brain, and create lasting memories. It’s this emotional connection that drives consumers to choose one brand over another. Discover how storytelling, inspired by neuroscience, has become an essential tool for modern marketers. 🔎 Full article on thebrainmarketer.com