You know the feeling. You have calls to make, leads to follow up on, prospects to reach out to. But instead of picking up the phone, you find yourself staring at it like it's radioactive.

Maybe you reorganize your desk. Craft another "perfect" email. Research prospects for the third time. Anything except dialing.

Sound familiar?

In this episode, Art reveals why this isn't a discipline problem, a laziness problem, or a motivation problem. It's something much deeper - and completely fixable.

Discover the three hidden drivers that cause call avoidance, why willpower always fails, and the identity shift that transforms phone-fearful salespeople into confident professionals who actually look forward to making calls.

You'll learn:

• The real reason you procrastinate on calls (it's not what you think)
• Why "forcing yourself" to take action always backfires
• The simple mindset shift that eliminates call reluctance forever
• How top performers naturally do what others struggle to force

Plus: The story of a salesperson who went from dreading Mondays to saying "I actually look forward to my calls now."

If you're tired of battling yourself every time you need to pick up the phone, this episode will change everything.

(The site for the Ultimate Sales Pro Method is http://UltimateSalesPro.com)

What if you could never lose on a sales call again - even when prospects say no?

Most salespeople approach calls with one goal: get the sale or appointment. When that doesn't happen, they feel rejected and start avoiding the phone altogether.

In this episode, Art reveals the "Secondary Objectives" strategy that turns every conversation into a win. Whether you're building rapport, gathering intelligence, or learning about their decision process - you'll discover multiple ways to succeed on every call.

Plus: A simple 3-call challenge that will eliminate call reluctance and transform how you approach prospecting forever.

This tactical mindset shift comes straight from Art's Ultimate Sales Professional course and has helped thousands of salespeople become truly rejection-proof.

In this second part of Art's exclusive mastermind session recorded on a Mediterranean cruise, four extraordinarily successful entrepreneurs reveal the mindset shifts, identity traits, and beliefs that took them from startups to multimillion-dollar exits.

Meet the panel:

• Tim Murphy - Built Presidential Pools from cleaning pools to 35,000+ pools and the largest pool builder in the US
• Tim Barone - Grew Vantage Mobility from $5M to $350M in wheelchair accessible vehicles
• Darren Wellborn - Scaled his civil engineering startup to 500+ engineers across 6 locations
• Louis Basil - Co-founded Wildflower Bread Company, growing from home kitchen recipes to 16 restaurant locations

You'll discover:

✓ Why thinking of work as "fun" rather than work changes everything

✓ The "zero debt" philosophy that eliminated fear and accelerated growth

✓ How to hire people smarter than you (and why most entrepreneurs struggle with this)

✓ The power of giving employees "a piece of the action" and why it creates unstoppable momentum

✓ Why "refusing to fail" doesn't mean avoiding risk—it means the opposite

✓ The mindset shift from "running in the business" to "running the business"

✓ How authenticity and curiosity become competitive advantages

Key insight: These leaders didn't just build companies—they built cultures where employees became family, customers became advocates, and even competitors became allies.

Whether you're a solopreneur, sales professional, or building a team, these battle-tested insights will shift how you think about success, leadership, and what it really takes to dominate your market.

Part 1 (Episode 314) covered their strategies and tactics. Part 2 reveals the thinking behind the success.