The Art of Product Launch: From Crickets to Customers

Ever poured your heart into a new product only to hear crickets when you finally announce it? You're not alone. The difference between underwhelming launches and sold-out success isn't just about having a great product—it's about mastering the art of the launch itself.

This episode pulls back the curtain on what really makes launches work in the flower business. Forget simply posting "link in bio" and expecting magic to happen. We're talking about the psychology, energy, and strategy behind launches that convert browsers into buyers.

You'll discover why a launch is more like a performance than an announcement. We break down the "pregame" phase where you build anticipation weeks before ever asking for a sale, the launch window where you need to overcome your fear of being "too much," and the post-launch strategies most people completely overlook. Plus, we tackle the mindset shift needed to sell with confidence—because if your product genuinely improves someone's life, you owe it to them to promote it boldly.

Whether you're selling bouquets, workshops, or digital products, these principles apply across the board. The most successful flower entrepreneurs understand they're not just selling flowers—they're selling transformation and possibility. Ready to stop whispering in a hurricane and start launching with impact? This episode shows you exactly how to create the buildup, energy, and authentic urgency that turns launches from forgettable to unforgettable.

Tag us on Instagram @WildlyNativeFlowerFarm or @TheFlowerFiles with a screenshot of this episode and tell us what you're launching next. We can't wait to see you step into your selling power and create launches that truly bloom!

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz