The Art of Building Trust and Managing Brand Reputation

Few organizations have mastered the art of responding with intent to reputational threats - being proactive instead of reactive. Derrick Plummer, Director of Corporate Communications at Intuit, says the key is to have integrity, empathy and to build trust with customers throughout your relationship with them. 

Plummer has consulted with companies from Delta to Nissan to Arby’s to Mailchimp, and worked on the Kerry/Edwards presidential campaign as well as in the Obama administration.