The Amazon PPC Campaign Structure Checklist

Welcome to the PPC Den Podcast, Badger Nation!

In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.

Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.

It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 – Why campaign structure matters

• 01:03 – What this checklist is and how to use it

• 02:00 – Naming conventions for campaigns and ad groups

• 03:30 – Are you advertising what you should?

• 05:35 – When to group or separate products in campaigns

• 07:22 – Search term relevance & how to catch irrelevant traffic

• 08:50 – Duplicated search terms: when they’re fine, and when they’re not

• 09:45 – Expanding top-performing terms to Sponsored Brands & Display

• 10:30 – Segmenting auto campaigns: close match, loose match & more

• 11:45 – Structuring campaigns by goals: ranking vs. profitability

• 13:00 – Avoiding over-segmentation and managing low-data keywords

• 14:45 – Final checklist tips + preserving high-performing campaigns

• 
  

  🦡 Resources & Links

• • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
  • 🦡 ⁠GET AD BADGER⁠ ➡️
  • 6 Principles to Follow For Amazon PPC Campaign Structure
  • How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure
  • Case Study: How Do I Fix A Bad Amazon Campaign Structure?
  • How Do I Structure Amazon Campaign Names?
  • How Do I Optimize My Amazon Campaign Structure?
  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
  • Subscribe to our newsletter
  • Transform your workflow with our comprehensive Amazon Advertising checklist
  • Review all our show notes

  
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno