Life, as we experience it, isn’t random. It’s a game. And here’s the catch: we’re not just players; we signed up for this. We agreed to step into these bodies, with all the limitations and struggles, because we knew that the deeper our experience, the closer we would get to the light we all seek. That light is our true nature — pure, endless, radiant energy. But there’s a catch: we don’t just get to have it handed to us. We have to earn it.

Now, I know this might sound like a lot of philosophical fluff. But bear with me. The reason life feels hard sometimes, why we’re constantly facing challenges, is because we’re learning how to interact with the energy around us in a way that brings us closer to that light. Every challenge, every setback, is an opportunity to choose again, to let go of fear, to move through resistance, and to step into something higher.

You’ve heard of the ego, right? It’s the part of us that wants control, that wants to keep us separate, that always wants to react from a place of fear. It’s not the enemy, though. It’s a tool — a part of the game that helps us grow. But here’s the thing: when you’re aware of the ego, you don’t have to be ruled by it. It’s like any tool. You can use it or you can let it use you. The more you choose love over fear, the more you expand your ability to give, to love, to be present, to hold space — and in that space, you find light.

And here's where it gets really interesting: giving is not about overgiving, people-pleasing, or pretending to be selfless. True giving comes from a place of wholeness. You cannot give what you don’t have. So, if you’re feeling drained, or if you’re giving out of obligation, that’s not true giving. It’s a transaction. And you’re missing the point. True giving is when you’re full of your own energy — and when you give from that place, it doesn’t deplete you. It amplifies you.

Let’s talk about the vessel for a moment. The vessel is you. It’s me. It’s every human being walking this earth. We are all one, even though we look different and act different. When you interact with someone, you’re interacting with another piece of your own soul. Every judgment you cast, every act of kindness, every word of encouragement — it’s all happening within the collective energy of humanity. The more you embody love, the more the collective energy rises. And you rise with it.

Remember: this is not about bypassing the hard stuff. Life is a game, but that doesn’t mean it’s all sunshine and rainbows. It means that the struggles, the pain, the challenges, are all part of the process. They’re part of the game. And when you face them with conscious awareness, with presence, you earn the light — and that light becomes a part of who you are.

So, my invitation to you: stop trying to escape the game. Play it. Show up. Step into the fullness of your experience and know that every choice you make is a step closer to who you really are. The light is waiting, and it’s always been within you. The only thing left to do is to choose it.

In this powerful and illuminating episode, Kevin takes listeners on a journey into the heart of what he calls “the game of life”—not as a metaphor for competition, but as a spiritual blueprint for awakening. With his signature clarity and energy, he unpacks what the game truly is, how it works, and most importantly, why we’re playing it.

At its core, the point of the game is expansion. Not just intellectual growth, not just material achievement—but a deep, soul-level expansion of consciousness, energy, and alignment with truth. Kevin explains that we didn’t come here to suffer, chase status, or fix the world. We came here to remember who we really are: limitless, eternal beings playing a temporary role. Life is not happening to us—it’s happening for us. And once we’re ready, it begins happening through us.

He describes three levels of awareness in the game: first, where we feel like victims of life (“It’s happening to me”); second, where we begin to see life as a teacher (“It’s happening for me”); and finally, the level of divine embodiment (“It’s happening through me”). As we level up through these stages, the game becomes clearer, lighter, and more joyful—even in the midst of challenge.

Kevin challenges listeners to stop sleepwalking through life. The default setting of the game is ego: fear, scarcity, control, validation. But that’s not the point. The point is not to win in the eyes of the world, but to wake up and play consciously. To recognize every challenge as training, every trigger as a tool, and every relationship as a mirror. To dissolve the illusion of separateness and remember our true nature as love and awareness.

The game isn’t random. It’s beautifully designed. You chose your role. You chose your circumstances. And even though you’ve forgotten the rules, they’re always guiding you back to truth. Kevin explains how your soul knows the path, and when you surrender to that inner wisdom, life begins to flow in alignment. Miracles become normal. Peace becomes your baseline. Joy becomes your natural state.

Using the metaphor of a sport, Kevin explains that each person has unique gifts and limitations, and the goal isn’t to compare or compete—but to master your own position. The more you expand your vessel—the capacity to hold energy, truth, and presence—the more naturally you uplift others just by being who you are. That’s the real win: expansion that leads to impact.

This episode is an invitation to stop playing small, stop reacting from ego, and start engaging with life as a conscious, empowered soul. You were never meant to just survive—you were meant to remember, expand, and radiate light into the world.

At the end of the episode, Kevin announces the launch of the Academy for Consciousness Expansion (ACE)—a redesigned teaching platform that offers deeper trainings, community connection, and one-on-one mentorship to help you master your own game.

In this powerful, raw, and transformational episode, Kevin shares the intimate story of his recent "death" — not physical, but spiritual — and the profound rebirth that followed. After closing down the Academy and retreating from his public role as the Alpha Male Coach, Kevin faced a deep and necessary ego death, navigating through the darkness of a Portland winter and the heavier shadows of the soul. This episode is both a confession and a celebration — an unveiling of the inner metamorphosis that led to a seismic shift in his spiritual understanding.

What emerges is a new message, a new mission, and a new podcast. Kevin introduces the next evolution in his journey: moving from simple teachings of universal truths to applying them on a much deeper level. His new paradigm? Life is a game — not a courtroom of judgment, not a classroom of endless testing, but a game meant to be played with joy, strategy, and the full embrace of your alpha essence.

He explains how most people aren't winning because they either don’t know the rules or haven’t found their strategy. This is the foundation for the next 300+ episodes: teaching you the rules, helping you craft your strategy, and guiding you toward victory — in money, relationships, health, and beyond.

If you've followed the Alpha Male Coach podcast from the beginning, this episode is your bridge to a whole new dimension. Kevin rises like the Phoenix from the ashes and invites you to rise with him.

• Why everyone wants you to win—and how that truth is based in shared human consciousness
• The meaning of energetic DNA and karma, and how they shape your journey
• The difference between universal rules and personal strategy
• Why material rewards are not the purpose, but the byproduct, of inner transformation
• How the redesigned Alpha Male Coach Academy will help you build your strategy for life
• What’s ahead: live streams, YouTube teachings, and deeper one-on-one guidance

• The Alpha Male Coach Academy – A redesigned experience focused on helping you create a personal strategy for winning the game of life. Visit thealphamalecoach.com for more information.
• Newsletter Signup – Stay up to date with announcements for live streams, new episodes, and more.
• YouTube Channel – Coming soon, featuring visual teachings and live interaction.
• Social Media Platforms – Additional content and event alerts will be shared through these new channels.

1. Reflect on your desire to win and how it reflects our shared human experience.
2. Sign up for the newsletter at thealphamalecoach.com to be notified of upcoming live teachings.
3. Begin thinking about your unique strategy to apply the universal rules of the game.
4. Stay tuned for future episodes that dive into the actual rules and how to use them.

Coach Kevin’s message this week is a transmission of truth: you are here for transformation, and winning is your birthright. As we continue the journey, you'll not only understand the rules of the game—you’ll begin mastering them.