Episodios

  • Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment

    Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment
    Apr 29 2025
    In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.
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    36 m
  • IP Secrets Every Inventor Should Know with Carmine Denisco

    IP Secrets Every Inventor Should Know with Carmine Denisco
    Apr 16 2025
    In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging design patents, and why branding and product quality are just as critical as legal safeguards in today’s competitive marketplace.
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    39 m
  • Beyond the Algorithm: Winning Strategies for Amazon Sellers

    Beyond the Algorithm: Winning Strategies for Amazon Sellers
    Apr 2 2025
    Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.
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    32 m
  • AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision

    AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision
    Mar 19 2025
    In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing global trade for small businesses. They discuss Alibaba’s AI-powered sourcing engine, Accio, and its role in enhancing search, communication, and business research. Kuo also shares insights on AI-generated content, strategic logistics partnerships, and Alibaba’s commitment to democratizing trade. Whether you're scaling internationally or optimizing sourcing, this episode delivers valuable takeaways for SMBs navigating global commerce.
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    41 m
  • Inflation Fighting: Business payment options in 2025

    Inflation Fighting: Business payment options in 2025
    Mar 5 2025
    In this episode of B2B Breakthrough, host Ciara Cristo sits down with Michael Spelfogel, Co-Founder and President of Cardless, and Yiran Li, Head of Customer Retention Strategy at Alibaba.com, to explore the evolving world of business financing. They discuss how small businesses can navigate inflation, leverage new credit solutions, and build strong business credit. From the Alibaba.com Business Edge credit card’s unique benefits to strategies for managing cash flow and supplier diversification, this episode offers actionable insights for business owners looking to scale. Tune in to discover how digital payments and flexible financing are shaping the future of global e-commerce.
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    33 m
  • March Expo Pro Tips for Profitable Products with Tim Jordan and Lulu Yan

    March Expo Pro Tips for Profitable Products with Tim Jordan and Lulu Yan
    Feb 20 2025
    In this episode of B2B Breakthrough, recorded on the sidelines of Alibaba’s March Expo, Ciara Cristo chats with Tim Jordan, E-commerce Seller and Strategy Consultant, and Lulu Yan, Category Specialist at Alibaba.com. Together, they explore March Expo’s sourcing opportunities, from fast shipping to deep discounts, and uncover trending products in fashion, pets, home & garden, sports and beauty. Learn how to navigate rising costs, leverage supplier relationships, and build perceived value in competitive markets. Whether you're scaling your business or spotting the next big trend, this episode is packed with practical strategies to stay ahead.
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    32 m
  • Top 5 Tips to Make it in Retail: Prep for Success with Yohan Jacob of RetailBound

    Top 5 Tips to Make it in Retail: Prep for Success with Yohan Jacob of RetailBound
    Feb 5 2025
    On this episode of B2B Breakthrough, host Ciara Cristo chats with Yohan Jacob, founder of Retailbound, to uncover essential strategies for thriving in the competitive retail landscape. With over 30 years of experience mentoring 4,000+ clients, Yohan shares tips on product differentiation, meeting buyer expectations, and streamlining supply chains. From mastering negotiations to crafting standout marketing strategies, this episode is packed with actionable insights for entrepreneurs and established brands aiming to break into big-box retail and succeed confidently.
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    30 m
  • Growth from the Ground Up: How Rudy Mawer Builds & Markets Impactful Brands

    Growth from the Ground Up: How Rudy Mawer Builds & Markets Impactful Brands
    Jan 21 2025
    In this episode of B2B Breakthrough, Ciara Cristo chats with Rudy Mawer, CEO of Mawer Capital and celebrity marketer, about mastering a winner's mindset, navigating the shifting marketing landscape, and scaling businesses. Rudy shares insights on resilience, innovative marketing strategies, building loyal communities, and the transformative role of AI in business. He also offers actionable advice for entrepreneurs aiming to thrive in today’s competitive environment. Tune in for key takeaways to elevate your business success!
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    35 m
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