The Agency Checkup: How Healthy Is Your PR Firm?

Most agencies can tell you how their clients are doing but ask how they are doing and the room gets quiet. The truth is that even the best run firms skip their own checkups. Margins thin out, teams burn out, and culture drifts while the spotlight stays fixed on the next pitch.

But what if agencies treated their operations the way a doctor treats a patient, tracking vital signs, diagnosing problems early, and prescribing real solutions before things spiral.

From hidden symptoms to running a full-scale agency fitness test, in this episode we look at what separates a healthy firm from one that just looks good on paper.

Listen For

3:56 What vital signs show if your agency is healthy or just surviving?
5:25 Are agency leaders really surprised by their own problems?
8:57 Is AI a threat or a tool for agencies to grow?
12:25 What four pillars make an agency profitable and strong?
18:15 What aha moment helped an agency turn things around?

20:03 Answer to Last Episode’s Question from Lionel Zetter

Guest: Andy West, West of Center

Website | Email | LinkedIn | X | Substack

Rate this podcast with just one click

Follow Farzana on Substack

Follow Doug on Substack

Curzon Substack

Stories and Strategies Website

Curzon Public Relations Website

Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

Apply to be a guest on the podcast

Connect with us

LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

Request a transcript of this episode

Support the show