"The Age of Choice" by Sophia Rosenfeld

A new book looks at the short history of the freedom of choice.

Some of us have more choices than we’ve ever had—from what to buy and where to live and whom to love, even what to believe--but how did that come about? That’s the basis of the book Sophia Rosenfeld has written, called The Age of Choice: A History of Freedom in Modern Life.

Rosenfeld said she wanted to find those times when the early forms of choice were taking shape—when you could marry whomever you wanted, shop for what you might need, and vote as you saw fit. “I tried to find the moments when the practice was new,” she said.

We haven’t always had so many choices, said Rosenfeld, a professor of history at the University of Pennsylvania. The dance card is one example, as viewed by the author, of a measure of freedom that emerged in the 18th century, developed in the 19th century, and largely disappeared by the early 20th century.

"Once, though, dance cards had a real function," Rosenfeld noted. Designed mostly by men and used mostly by women, the cards facilitated decision-making in the ballroom. A lady could show that her dance card was already full, but "the expectation for the woman was a yes," she said.

The process was formal and may seem restrictive by today's standards, but it marked a step forward in the age of choice.

“Rosenfeld demonstrates how modern societies have made the ability to choose the hallmark of freedom, whether in the marketplace, in ideas and belief systems, in courtship, in voting, in feminist and other rights-oriented politics, or in the social and behavioral sciences. But as we learn from Rosenfeld, this equation of choice with freedom can often exclude rather than empower,” said Lizabeth Cohen, author of A Consumers’ Republic: The Politics of Mass Consumption in Postwar America.

Moving from the seventeenth century to today, Rosenfeld pays particular attention to the lives of women, those often with the fewest choices, who have frequently been the drivers of this change.