In this raw, radically inspiring episode of The Affluent CEO Show, Yuliana sits down with Saara Jamieson, founder of Cool Beans Underwear—the world’s first testicular cooling and supportive underwear registered as a medical device.

But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year infertility journey and the heartbreaking experience of multiple miscarriages. As a former cancer researcher, she turned her scientific background and personal pain into purpose—creating a product that not only enhanced sperm health but is now revolutionising men’s health globally.

Saara shares:

• The emotional moment her husband created a DIY prototype on the couch
• Why sperm health is everyone’s business—and what’s not being said
• How storytelling (not stats) became her most powerful business strategy
• Her transition from scientist to CEO—and the mindset shifts it demanded
• The vital role of relationships, contractors, and honest conversations in startup growth

This conversation goes far beyond underwear. It’s about breaking taboos, believing in yourself when no one else does, and building a business that truly saves lives.

🔗 Connect with Saara:

http://coolbeansunderwear.com
https://www.linkedin.com/in/saara-jamieson/

📧 saara@coolbeansunderwear.com

I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on help@yulianafrancie.com

There’s a silent cost to being the capable one.

You hit the milestones.
You built the business.
You became the one everyone could count on.

But somewhere along the way, your nervous system forgot how to receive.

In this episode, I’m pulling back the curtain on the hidden blind spot so many high-performing women carry: the over-functioning that looks like power, but is actually protection.

This episode is a reclamation.

Not of your achievements, but of your ability to feel soft, supported, and safe… even as you scale.

In this powerful episode of The Affluent CEO Show, host Yuliana sits down with the bold and brilliant Kim Allen—CEO, construction business owner, and unapologetic advocate for women claiming their voice in male-dominated spaces.

Kim shares how she went from being "the missus behind the scenes" to leading a thriving construction company with a team of 25, co-founded with her husband. From shifting identity in a business branded with his initials to rebranding herself as Mrs. Kim Allen, she opens up about the internal work, emotional grit, and structural boundaries required to be both feminine and firm in leadership.

🔥 Key Highlights:

• How Kim demanded respect in a male-dominated industry by owning her name and voice
• The mindset shift from invisible partner to empowered CEO
• Creating boundaries and self-care systems to prevent burnout
• The reality of juggling motherhood, leadership, and personal well-being
• Her message to women building businesses from scratch: start small, schedule smart, and own your growth

Whether you're building from the ground up or leading a multi-6-figure team, Kim’s story is a reminder: you don’t have to become “one of the boys” to lead powerfully—you just need to own your place at the table.

Get in touch with Kim Allen on https://mrskimallen.com.au/

I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on help@yulianafrancie.com