The Accidental SEO Hit

What if your biggest SEO win was hiding in plain sight? In this episode of The Marketing Ops Room (TMOR), we uncover the true story of how a forgotten 2019 blog post unexpectedly claimed the #1 spot on Google for “email marketing mistakes” — without paid ads, link-building campaigns, or constant updates.

We break down why it ranked organically, the small but powerful optimizations that turned it into a lead-generating machine, and the lessons every marketer should apply to their own content. You’ll learn how to spot hidden ranking opportunities, refresh old posts for better performance, and use Google Search Console like a free market research tool.

If you’re sitting on years of blog content, this episode could reveal the untapped traffic you didn’t know you had.