The Accidental Marketer Podcast Podcast Por Impact Planning Group arte de portada

The Accidental Marketer Podcast

The Accidental Marketer Podcast

De: Impact Planning Group
Escúchala gratis

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.All rights reserved Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Using AI to Strengthen (and Streamline) Your Value Proposition

    Using AI to Strengthen (and Streamline) Your Value Proposition
    Aug 15 2025

    Many B2B firms stop short of customizing their value props—even after strong segmentation. This episode explores how AI, used with the right strategic tools, can transform value props from generic to segment-specific—and prove ROI before you launch.
    Más Menos
    16 m
  • Want Better Stories? Start With Better Positioning

    Want Better Stories? Start With Better Positioning
    Aug 1 2025

    Positioning is where strategy turns into story. In this episode, the team explains how AI helps sharpen your message, pressure-test its uniqueness, and connect it to execution across teams and channels. Want better stories? Start here.
    Más Menos
    16 m
  • Using AI to Spark and Strengthen Differentiation Strategy

    Using AI to Spark and Strengthen Differentiation Strategy
    Jul 18 2025

    The team shares how AI accelerates the development of differentiation strategies by generating ideas, offering analogies, and simulating impact on market share. It’s not just about brainstorming better—it’s about building and testing better strategies, faster.
    Más Menos
    17 m
Todavía no hay opiniones