Episodios

  • Navigating the Digital Marketing Landscape
    Jul 18 2025
    Keywords: Seth Spears, marketing, entrepreneurship, online business, wellness, podcasting, SEO, digital marketing, personal care products, business growth, business, marketing, audience, sales, wellness, health products, scaling, customer acquisition, entrepreneurship, product development, business scaling, supply chain, sustainability, consumer behavior, manufacturing challenges Summary: In this conversation, Mitch Beinhaker interviews Seth Spears, who shares his journey from a humble upbringing in Bowling Green, Kentucky, to becoming a successful entrepreneur in the marketing and Wellnesse industries. Seth discusses his early career in collegiate admissions, his transition to digital marketing, and the founding of his marketing agency, Spears Marketing. He also highlights the growth of Wellness Mama, a health and wellness platform, and the challenges of launching his own personal care product line, Wellnesse. Throughout the discussion, Seth emphasizes the importance of understanding market needs, building an audience, and leveraging digital marketing strategies. In this conversation, Seth Spears and Mitch Beinhaker discuss the challenges and strategies of building a successful business in the Wellnesse industry. They emphasize the importance of having a loyal audience, the critical role of marketing, and the necessity of understanding customer acquisition and scaling challenges. They also delve into the significance of questioning industry standards and the impact of marketing on consumer choices. In this conversation, Mitch Beinhaker and Seth Spears discuss the challenges of scaling a business, particularly in the retail sector, where cash flow and inventory management are critical. They explore the importance of understanding financials and the impact of supply chain issues on manufacturing. The discussion shifts to sustainability, highlighting the growing trend of companies prioritizing eco-friendly practices and materials. They also address consumer behavior regarding recycling and the complexities of creating sustainable products in a market driven by convenience and cost. Takeaways Seth grew up in Bowling Green, Kentucky, and always wanted to own a business.He started his career in collegiate admissions but quickly realized it wasn't for him.Seth created a course to help homeschool students prepare for college.He learned web design and SEO to promote his consulting business.Seth transitioned to helping local businesses with their online presence.He co-created a health and wellness blog that became very successful.Seth's marketing agency, Spears Marketing, grew from helping friends and family.He launched Wellnesse Mama, which became a leading health and Wellnesse site.Seth emphasizes the importance of having an email list for marketing.He faced challenges in the personal care market but leveraged his existing audience. Cutting off email notifications helps reduce noise.Having a loyal audience is a significant advantage.Many businesses fail due to lack of audience understanding.Sales skills are essential for business success.Customer acquisition is a major challenge for growth.Research and development are crucial in health products.Questioning industry standards is necessary for consumer safety.Marketing heavily influences consumer choices and habits.Scaling a business requires careful planning and execution.Profitability from day one is vital for sustainable growth. [object Object] Titles From Homeschool to Entrepreneur: Seth Spears' JourneyBuilding a Marketing Empire: Insights from Seth SpearsThe Evolution of Wellnesse: Seth Spears on Health and BusinessNavigating the Digital Marketing Landscape with Seth SpearsSeth Spears: From College Recruiter to Marketing Mogul Sound Bites "I realized that I had a skill set.""We started a podcast for it in 2014.""Creating a loyal audience is crucial.""Sales is the highest paid profession.""Marketing shapes our consumer habits.""You can't companies the money to burn.""Retail is so much more cash intensive.""Direct-to-consumer model is so great.""You have to know your financials.""Sustainability is becoming a priority.""Bamboo is a more sustainable material." Chapters 00:00 Introduction and Setting the Scene 03:06 Seth's Background and Early Career 06:00 Transition to Marketing and Online Business 11:18 Building Spears Marketing Agency 14:19 Growth of Wellness Mama and Podcasting 17:09 Launching Wellnesse and Market Challenges 21:06 Cutting Through the Noise 22:04 The Importance of Audience 23:40 The Role of Marketing in Business Success 25:43 Sales as a Critical Skill 26:38 Challenges in Scaling a Business 30:39 The Journey into Wellness Products 32:51 Research and Development in Health Products 34:53 Questioning Industry Standards 38:10 The Impact of Marketing on Consumer Choices 40:03 Scaling and Distribution Challenges 42:00 Scaling Challenges in Business 45:05 Navigating Supply Chain and Manufacturing 48:04 Sustainability and Environmental Impact 55:...
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    58 m
  • Learning from Failures: Scott Edwards' Insights
    Jul 11 2025

    Keywords: comedy business, entrepreneurship, business strategies, life lessons, comedy clubs, serial entrepreneur, exit strategy, networking, mentorship, personal stories, comedy, entrepreneurship, business, preparation, marketing, risks, failures, lessons learned, comedy clubs, Scott Edwards

    Summary: In this episode, Mitch Beinhaker interviews R. Scott Edwards, a serial entrepreneur who shares his journey from various business ventures to establishing a successful comedy club. The conversation explores the importance of timing, networking, and learning from others in the entrepreneurial landscape. Scott discusses his early experiences in business, the challenges of life insurance sales, and how he transitioned into the comedy scene, ultimately opening one of the first full-time comedy clubs in the U.S. In this conversation, R. Scott Edwards shares his journey as a comedy club owner and entrepreneur, discussing the challenges and successes he faced along the way. He emphasizes the importance of preparation, research, and learning from failures in business. Scott recounts various ventures, including owning a submarine and restaurants, highlighting the lessons learned from each experience. The discussion also touches on marketing strategies and the evolution of business practices over the years, culminating in Scott's reflections on his entrepreneurial journey and future endeavors.

    Takeaways

    • Scott Edwards identifies as a serial entrepreneur, exploring various industries.
    • Success often involves a mix of luck and strategic planning.
    • Networking and learning from others is crucial for success.
    • Many entrepreneurs start by borrowing ideas rather than creating new ones.
    • Scott's first business was a parking lot striping company he started at 17.
    • Having an exit strategy is essential for any business.
    • Timing plays a significant role in business success.
    • Scott transitioned from life insurance sales to comedy after a pivotal experience.
    • He opened a comedy club in 1980, one of the first in the U.S.
    • The comedy scene has evolved significantly since the 1980s. Much like all my companies, did it the seat of my pants.
    • I kept a club there for five years, but it never really was a success.
    • It's so important to do your research.
    • Failures are the stepping stones to success.
    • I owned and operated a submarine.
    • You have to research and learn.
    • It's location, location, location.
    • I started a new company every year.
    • You have to think outside the box.
    • It's the accidental entrepreneur, that's the way to succeed.

    Titles

    • The Accidental Entrepreneur: Scott Edwards' Journey
    • From Comedy Clubs to Submarines: A Business Adventure
    • Preparation: The Key to Entrepreneurial Success
    • Learning from Failures: Scott Edwards' Insights
    • Diverse Ventures: The Many Faces of Entrepreneurship

    Sound Bites

    • "I'm a serial entrepreneur."
    • "Success comes from a lot of luck."
    • "You need an exit plan."
    • "Timing is everything."
    • "I was blown away by the talent."
    • "It's still open today, by the way."
    • "You have to research and learn."
    • "I owned and operated a submarine."
    • "It's location, location, location."
    • "I started a new company every year."
    • "You have to think outside the box."

    Chapters

    00:00 Introduction to the Business of Comedy

    04:30 The Journey of a Serial Entrepreneur

    09:20 Foundations of Entrepreneurship

    12:30 Learning from Others in Business

    15:03 First Steps into Entrepreneurship

    18:21 The Importance of an Exit Strategy

    24:35 Transitioning to the Comedy Scene

    30:21 Establishing a Comedy Club

    31:09 The Journey of a Comedy Club Owner

    39:02 The Importance of Preparation in Business

    41:31 Learning from Failures and Risks

    45:54 Diverse Business Ventures and Lessons Learned

    55:11 Marketing Strategies and Adaptation

    58:01 Final Thoughts and Future Endeavors

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    58 m
  • The Importance of Team Dynamics in Startups
    Jul 4 2025

    Keywords: entrepreneurship, social enterprise, startup challenges, team dynamics, self-reflection, cultural differences, ego, accountability, growth, vision, entrepreneurship, leadership, social media, prioritization, energy, communication, confidence, psychology, character, personal development

    Takeaways

    • Seven's journey began with personal adversity.
    • He dropped out of college to pursue entrepreneurship.
    • Social entrepreneurship can create real impact.
    • COVID-19 forced a pivot in his business model.
    • Team dynamics are crucial for startup success.
    • Ego can hinder accountability in entrepreneurship.
    • Cultural attitudes towards risk vary by region.
    • Self-reflection is key to personal growth.
    • Learning from failure is essential for success.
    • Being overly attached to a vision can lead to delusion. Don't assume social media is the only way to reach your audience.
    • Prioritization is essential; focus on what truly matters.
    • Everyone has a leader within them, regardless of their role.
    • Energy levels impact every interaction and relationship.
    • We attract what we are; positivity breeds positivity.
    • Your worth is determined by what you can prove.
    • Emotional decisions often precede logical justifications.
    • Understanding psychology is crucial for effective communication.
    • Character is foundational to success and relationships.
    • Self-awareness is more valuable than self-consciousness.

    Summary: In this episode of The Accidental Entrepreneur, host Mitch Beinhaker speaks with Seven Jacobs, who shares his journey from personal adversity to becoming an entrepreneur. Seven discusses his experiences with social entrepreneurship, the challenges faced during COVID-19, and the importance of team dynamics in startups. He emphasizes the role of ego and accountability in entrepreneurship, cultural differences in risk-taking, and the necessity of self-reflection for growth. Seven also shares valuable lessons learned from his failed ventures and the dangers of being overly attached to a vision without execution. In this conversation, Seven Jacobs and Mitch Beinhaker explore the intricacies of entrepreneurship, leadership, and personal development. They discuss the importance of prioritization, the power of energy in communication, and the psychological aspects of decision-making. Seven emphasizes the need for self-awareness and character in achieving success, while also highlighting the significance of understanding human psychology in business interactions. The dialogue culminates in a reflection on how our thoughts and actions shape our destinies, urging listeners to cultivate their character and energy to attract positive outcomes.

    Titles

    • From Adversity to Entrepreneurship: Seven Jacobs' Journey
    • Navigating the Startup Landscape: Lessons Learned
    • The Role of Ego in Entrepreneurial Success
    • Cultural Challenges in European Entrepreneurship
    • Finding Purpose After Failure: A Journey of Growth
    • The Importance of Team Dynamics in Startups

    Sound Bites

    • "Navigating challenges during COVID-19 was tough."
    • "Team dynamics are crucial for startup success."
    • "Cultural attitudes towards risk vary by region."
    • "Self-reflection is key to personal growth."
    • "Learning from failure is essential for success."
    • "Don't fall into the trap of social media."
    • "Prioritization is key to success."
    • "We all have the leader within us."
    • "Energy is an energetic exchange."
    • "We attract more of what we are."
    • "You are only worth what you can prove."
    • "Human beings make decisions emotionally."
    • "Your character creates your destiny."

    Chapters

    00:00 Introduction to the Accidental Entrepreneur

    03:10 Seven Jacobs: A Journey from Adversity to Entrepreneurship

    04:57 The Birth of a Social Enterprise

    08:51 Navigating Challenges During COVID-19

    11:34 The Importance of Team Dynamics in Startups

    14:51 Ego and Accountability in Entrepreneurship

    17:36 Cultural Differences in Entrepreneurial Mindsets

    20:49 The Role of Self-Reflection in Growth

    23:50 Lessons from Failed Ventures

    28:40 The Dangers of Being in Love with a Vision

    30:10 Finding Purpose After Collapse

    33:40 Rethinking Social Media Strategies

    35:01 The Power of Prioritization

    39:29 Discovering Personal Leadership

    42:05 Energy and Its Impact on Success

    47:02 The Importance of Communication Skills

    51:00 Building Confidence and Worth

    55:59 Understanding Human Psychology

    01:01:09 Character and Destiny

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    1 h y 5 m
  • Building a Business: Strategies for Success
    Jun 27 2025
    Keywords: entrepreneurship, corporate disillusionment, business coaching, personal development, sales strategies, small business growth, networking, consulting, career transition, work-life balance, entrepreneurship, business growth, coaching, online business, marketing strategies, time management, follow-up, support systems, common mistakes, success tips, online business, marketing strategies, course creation, audience engagement, email marketing, relationship building, success stories, business growth, communication strategies, entrepreneurship Summary: In this conversation, Tracy Beavers shares her journey from a disillusioned corporate employee to a successful entrepreneur and business coach. She discusses the challenges she faced in the corporate world, including instability and toxic work environments, and how these experiences motivated her to pursue entrepreneurship. Tracy highlights the importance of personal development, networking, and leveraging her sales skills to build a coaching business. She also emphasizes the significance of financial planning and gradual transition strategies for those looking to leave corporate jobs. In this conversation, Tracy Beavers shares her journey from corporate life to entrepreneurship, discussing the challenges and adjustments she faced. She emphasizes the importance of building a support system, managing time effectively, and avoiding common pitfalls that entrepreneurs encounter. Tracy highlights the significance of follow-up in sales and the need for consistency in marketing efforts to achieve success in the online business landscape. In this conversation, Tracy Beavers shares insights on building relationships in the online space, emphasizing that the essence of communication remains unchanged despite the shift to digital platforms. She discusses effective marketing strategies for course creators, highlights success stories of clients who transformed their businesses, and stresses the importance of audience engagement and consistency in communication. Tracy also provides practical tips for email marketing and creative ways to connect with audiences, ultimately showcasing the power of effective marketing in driving business growth. Takeaways Tracy's background in corporate disillusionment led her to entrepreneurship.The corporate world can be less stable than it appears.Sales skills can be a significant asset in coaching.Networking and community engagement are crucial for business growth.Financial planning is essential when transitioning to entrepreneurship.Tracy's coaching business grew significantly after leaving her corporate job.Consulting opportunities can arise from local community needs.Personal development groups can provide valuable support during transitions.Understanding one's worth in the market is vital for pricing services.The journey to entrepreneurship often requires patience and strategic planning. Transitioning from a corporate job to entrepreneurship requires discipline.Building a support system is crucial for managing a business.Many entrepreneurs underestimate the time it takes to grow their business.Consistency in marketing is essential for visibility.A structured approach to content creation can alleviate overwhelm.Time management is key to balancing work and personal life.Follow-up is often the missing link in closing sales.Engagement on social media is necessary for building relationships.Setting boundaries with clients and family helps maintain focus.Creativity in outreach can enhance connection with potential clients. The follow-up process is the same online as in person.Building relationships is crucial for business success.Marketing strategies should focus on audience engagement.Success stories can inspire and motivate others.Email marketing requires consistency and quality content.Engaging your audience can lead to better communication.You can't expect sales without marketing your offers.Understanding your audience is key to effective marketing.Creative communication can enhance audience connection.Building a community can foster business growth. Titles From Corporate to Coach: Tracy Beavers' JourneyBreaking Free: The Corporate DisillusionmentBuilding a Business: Strategies for SuccessNavigating the Entrepreneurial LandscapeThe Power of Personal Development in BusinessSales Skills: A Key to Coaching Success Sound Bites "Sales has always been easy for me.""Only the disciplined people survive.""I suffered along for a couple of years.""They lack consistency.""It's called social media for a reason.""It's the same conversation.""I helped her develop a course.""$2,500 later.""You can't buy what you can't see.""You want to watch your open rates.""You want a 40% or higher open rate.""It's a beautiful community." Chapters 00:00Introduction and Background 03:50The Shift from Corporate to Entrepreneurship 06:58Navigating Corporate Challenges 12:08Transitioning to Coaching 17:17Building a Business from Scratch 20:52Consulting and ...
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    59 m
  • The Power of Networking and Mentorship
    Jun 20 2025

    Keywords: personal branding, entrepreneurship, social media, networking, mentorship, business growth, influencer marketing, trust, communication, marketing strategies, business foundation, personal branding, clarity, social media strategy, growth, marketing, ROI, entrepreneurship, brand audit, networking

    Summary: In this episode, The Accidental Entrepreneur discusses the significance of personal branding with Jeremy Bishop, who shares his journey from being a touring musician to becoming a successful entrepreneur. They explore the importance of building a personal brand, the challenges faced in the marketing landscape, and the value of clarity and trust in networking and business growth. Jeremy emphasizes the need for individuals to focus on their personal brand regardless of their current position and shares insights on how to effectively approach potential mentors and opportunities. In this conversation, Jeremy Bishop discusses the essential elements of building a successful personal brand and business. He emphasizes the importance of having clarity about one's mission, understanding the target audience, and being prepared for growth. The discussion covers practical steps for establishing a personal brand, including choosing the right platforms, conducting a brand audit, and the significance of networking. Jeremy also highlights the need for businesses to reinvest in their marketing efforts to scale effectively and encourages entrepreneurs to embrace opportunities without overthinking their approach.

    Takeaways

    • Personal branding is essential for small business owners.
    • Building a personal brand can provide security in uncertain times.
    • Networking should focus on mutual benefit, not just learning.
    • Clarity in what you can offer is crucial when approaching mentors.
    • Trust and communication are foundational to business success.
    • Opportunities often arise from reaching out to those you admire.
    • Investing in your personal brand can lead to greater opportunities.
    • The marketing landscape has evolved, but core principles remain the same.
    • Growing a business often requires building a team and increasing service offerings.
    • Affiliate marketing can be a viable revenue stream for entrepreneurs. Clarity on your mission is crucial for success.
    • You need to be ready for growth before scaling.
    • Focus on building relationships, not just posting content.
    • Choose one or two platforms to establish your brand.
    • A brand audit is essential for a strong online presence.
    • Don't overthink your content strategy; keep it simple.
    • Gather content from your life and share it authentically.
    • Invest in marketing to scale your business effectively.
    • Embrace every opportunity, regardless of audience size.
    • Have fun with the process of building your brand.

    Titles

    • Building Your Personal Brand: Insights from Jeremy Bishop
    • The Journey from Musician to Entrepreneur
    • Navigating the Challenges of Personal Branding
    • The Power of Networking and Mentorship
    • Trust and Clarity in Business Growth

    Sound Bites

    "The brand is you."

    "What can I do for you?"

    "Clarity is a good word."

    "What is your real end goal?"

    "Are you ready for this scale?"

    "What makes you interesting?"

    "Don't overthink it."

    "Gather content and then post it."

    "You need to build relationships."

    "You have to do it yourself."

    "Have fun with it."

    Chapters

    00:00 Introduction to Personal Branding

    03:30 Jeremy's Background and Journey

    06:43 The Importance of Personal Branding

    10:21 Transitioning to Building a Personal Brand

    12:32 Finding Opportunities and Mentorship

    16:42 The Value of Clarity in Networking

    20:33 Growing a Business Through Teamwork

    24:39 Changes in the Marketing Landscape

    26:25 Building a Solid Foundation for Business

    35:29 The Importance of Personal Branding

    36:30 Steps to Establishing Your Brand

    49:24 Scaling Your Brand and Business

    52:31 Embracing Opportunities and Having Fun

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    54 m
  • Investing in Ideas: The Role of Operators
    Jun 6 2025

    Keywords: mergers, acquisitions, management consulting, technology, startups, venture capital, incubators, sports management, entrepreneurship, COVID-19, broadcast technology, mergers and acquisitions, problem solving, AI in business, scalable business models, business integration, technology adoption, small business growth, operational efficiency, entrepreneurial strategies

    Summary: In this episode, Charles Sims shares his extensive experience in management consulting, technology, and venture capital, focusing on mergers and acquisitions. He discusses his journey from working with small businesses to becoming the CTO of the LA Clippers and the United Talent Agency. Charles emphasizes the importance of technology in business operations and the role of effective communication in securing investments. He also highlights common mistakes startups make and the differences between angel investors and venture capitalists, especially in the context of the COVID-19 pandemic and its impact on the industry. In this conversation, Charles Sims discusses the evolution of broadcast technology, the importance of problem-solving approaches in chaotic situations, and the impact of AI on small businesses. He emphasizes the need for modular and scalable business models, the significance of navigating complexity in business systems, and the creative deal-making process in mergers and acquisitions. The discussion also highlights the advantages small businesses have in adapting quickly to changes and leveraging technology for operational efficiency.

    Takeaways

    • Charles started in management consulting, focusing on operational and IT strategies.
    • He served as CTO for the LA Clippers, revolutionizing their technology.
    • At United Talent Agency, he developed a passion for mergers and acquisitions.
    • Charles launched Investimate, a platform for business planning and investment analysis.
    • He emphasizes the importance of a well-packaged narrative for startups.
    • Startups often fail by dumping too much information into their pitches.
    • Investors prioritize operators over ideas when making decisions.
    • Angels have more tolerance for failure compared to VCs.
    • COVID accelerated technological advancements in the industry.
    • Transparency with investors can lead to valuable support and connections. Broadcast technology has evolved significantly post-COVID.
    • The hurricane approach involves structured problem-solving in chaos.
    • Staying agnostic and modular in technology choices is crucial.
    • AI's growth is linked to the API ecosystem.
    • Small businesses can move quickly to capitalize on opportunities.
    • Creative deal-making is essential in mergers and acquisitions.
    • Scalability in business models is key to long-term success.
    • Avoid relying solely on people; focus on product scalability.
    • Utilizing existing blueprints can save time and effort.
    • Embrace technology to automate and streamline business processes.

    Titles

    • Navigating Mergers and Acquisitions with Charles Sims
    • From Consulting to CTO: Charles Sims' Journey
    • The Intersection of Technology and Business Operations
    • Investing in Ideas: The Role of Operators
    • Building a Virtual Incubator for Startups

    Sound Bites

    "Every business is a software business."

    "We can move very quickly from idea to MVP."

    "Ideas are free."

    "Your investors are there to help you."

    "Don't hide, be transparent."

    "COVID helped us launch our music side."

    "We had to quickly build on top of it."

    "Stay as agnostic and modular as you can."

    "We could get you from zero to 60."

    "Don't reinvent the wheel."

    "You don't have to go to MBA school."

    Chapters

    00:00 Introduction to Charles Sims and M&A

    03:03 Charles's Journey in Management Consulting

    05:51 CTO Experience with LA Clippers

    09:01 Transition to United Talent Agency

    11:58 Launching Investimate and VC Insights

    14:50 Building a Virtual Incubator

    17:55 Common Mistakes of Startups

    21:04 The Role of Angels vs. VCs

    23:52 Impact of COVID on Business

    27:08 Lessons from Acquiring the Forum

    28:03 The Evolution of Broadcast Technology

    34:24 The Hurricane Approach to Problem Solving

    40:08 Navigating Complexity in Business Systems

    46:04 The Impact of AI on Small Businesses

    52:54 Creating Scalable Business Models

    58:11 Engaging with Charles Sims

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    58 m
  • From Lab to Retreats: Anna's Entrepreneurial Journey
    May 30 2025

    Keywords: entrepreneurship, retreats, wellness, health, business model, personal growth, corporate retreats, marketing, financial challenges, life lessons, entrepreneurship, financial awareness, hosting retreats, business advice, customer feedback, sustainable business, pricing strategies, marketing, retreat planning, small business

    Summary: In this engaging conversation, Anna Vanagtmael shares her journey from a career in molecular diagnostics to becoming a successful retreat host. She discusses the challenges she faced, including health issues that prompted a career change, and how she discovered her passion for hosting retreats. Anna emphasizes the importance of personal growth, wellness, and creating a supportive community. She also delves into the business aspects of running retreats, including marketing, financial challenges, and the significance of research and planning in building a successful venture. In this conversation, Anna Vanagtmael shares her insights on the importance of financial awareness for entrepreneurs, the intricacies of hosting retreats, and the significance of customer feedback. She emphasizes that understanding numbers is crucial for making informed business decisions and highlights the need for entrepreneurs to plan and market their offerings effectively. Anna also discusses her journey in the retreat business, offering advice for aspiring entrepreneurs and the importance of being authentic in branding.

    Takeaways

    • Anna transitioned from a career in molecular diagnostics to entrepreneurship.
    • Health challenges led Anna to reflect on her career satisfaction.
    • She discovered her passion for hosting retreats through yoga and meditation.
    • The first retreat experience taught her valuable lessons about logistics and flexibility.
    • Building a business model required careful planning and collaboration with friends.
    • Marketing was a significant challenge in growing her retreat business.
    • Anna emphasized the importance of creating a supportive community during retreats.
    • She navigated financial challenges by side hustling while building her brand.
    • Research and planning were crucial in establishing her retreat business.
    • Anna's retreats focus on personal growth and wellness, catering to diverse needs. People often neglect their financial calculations, leading to business failures.
    • Regularly monitoring financials can provide peace of mind and informed decision-making.
    • It's essential to create a sustainable business rather than an expensive hobby.
    • Planning and marketing a retreat requires significant lead time and effort.
    • Providing value doesn't mean overloading guests with activities; downtime is crucial.
    • Authenticity in branding attracts the right clients and enhances business relationships.
    • Feedback from customers is invaluable for improving services and offerings.
    • Successful entrepreneurs are willing to do what others avoid, like understanding their numbers.
    • Knowing your ideal customer profile is key to effective marketing and service delivery.
    • Building relationships with local contractors is essential for future business expansion.

    Titles

    • From Lab to Retreats: Anna's Entrepreneurial Journey
    • Finding Purpose: The Accidental Entrepreneur
    • Health, Wellness, and the Birth of Retreats
    • Building a Business: Lessons from the Retreat Industry
    • Navigating Challenges: Anna's Path to Success

    Sound Bites

    "I was so bored."

    "Life is short. I only get one shot."

    "I wanted something a little more elevated."

    "I just thought we paid a lot for the quality of it."

    "I wanted to be able to manage all of that."

    "I didn't really want to go backwards."

    "I made money on all but one in profit."

    "People don't look at it to make educated decisions"

    "It's not rocket science, you could find a bookkeeper"

    "Don't throw everything but the kitchen sink at it"

    "It's a huge disservice to yourself not to ask for feedback"

    Chapters

    00:00 Introduction to Anna's Journey

    04:20 From Science to Entrepreneurship

    08:10 Health Challenges and Career Reflection

    12:54 The Birth of Retreats

    18:38 First Retreat Experience

    22:30 Building a Business Model

    24:20 Navigating Financial Challenges

    27:00 Research and Planning for Success

    29:24 Understanding Financial Awareness in Entrepreneurship

    37:06 The Business of Hosting Retreats

    42:13 Advice for Aspiring Entrepreneurs

    49:52 The Importance of Customer Feedback

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    58 m
  • Common Pitfalls in Small Business Marketing
    May 23 2025

    Keywords: digital marketing, book writing, small business, marketing mistakes, SEO, content creation, entrepreneurship, marketing strategies, business development, online presence, self-publishing, children's books, marketing, writing, podcasting, Italian culture, pizza, entrepreneurship, book promotion, storytelling

    Summary: In this episode, Mitch Beinhaker interviews Erica D'Arcangelo, a seasoned digital marketer with over 20 years of experience. They discuss the evolution of digital marketing, common mistakes made by small business owners, and the importance of consistency in marketing efforts. Erica shares her journey from working in healthcare marketing to running three successful agencies and highlights the challenges faced by entrepreneurs. Additionally, they delve into Erica's book, 'A Story About Pizza,' which reflects on her family's history and the impact of marketing on small businesses. In this conversation, Erica D'Arcangelo shares her journey from marketing professional to self-published author, discussing the challenges and successes of her first book and her new children's book series. She emphasizes the importance of marketing in the publishing process and the role of storytelling in connecting with audiences. Erica also introduces her podcast, 'Pizza Story Podcast,' where she explores Italian culture and the stories behind family-owned pizzerias.

    Takeaways

    • Digital marketing is crucial for sales and business development.
    • Erica has over 20 years of experience in digital marketing.
    • The evolution of technology has changed marketing strategies.
    • Small business owners often underestimate the effort required for success.
    • Common marketing mistakes include outdated websites and poor SEO practices.
    • Consistency in marketing is key to achieving results.
    • Content creation should be relevant and regular to engage audiences.
    • Building trust with clients is essential for successful marketing.
    • Erica's book reflects her family's history and the importance of storytelling.
    • Marketing requires ongoing maintenance and adaptation to changes. Erica self-published her first book after 20 years in marketing.
    • Her book became a bestseller in the Italian history category.
    • She is now working on a 12-book children's series about pizza.
    • The first book in the series is titled 'P.H.O. Pizza.'
    • Erica's podcast features interviews with family-owned pizzerias.
    • Marketing a book requires a plan established well before publication.
    • Outlining and storyboarding are crucial for writing a book.
    • AI can assist in the writing process by providing structure.
    • Writing a book takes time and dedication.
    • Establishing an online presence is key for authors.

    Titles

    • Mastering Digital Marketing: Insights from Erica D'Arcangelo
    • The Journey of a Digital Marketer: Erica D'Arcangelo's Story
    • From Healthcare to Marketing: Erica's 20-Year Journey
    • Common Pitfalls in Small Business Marketing

    Sound Bites

    "It's an evolution of technology."

    "I published a 12 book children's series."

    "The podcast is called Pizza Story Podcast."

    "You need a marketing plan."

    "Outlining and storyboarding is essential."

    "AI is really good for providing guides."

    "It's going to take time to write a book."

    "You can interview people anywhere."

    Chapters

    00:00 Introduction to Digital Marketing and Book Writing

    03:36 Erica's Journey in Digital Marketing

    06:01 The Evolution of Marketing and Technology

    09:22 Challenges Faced by Small Business Owners

    11:30 Common Marketing Mistakes and Solutions

    15:11 The Importance of Consistency in Marketing

    19:12 Erica's Book: A Story About Pizza

    25:46 The Journey to Self-Publishing

    30:59 Creating a Children's Book Series

    36:49 The Art of Writing and Marketing a Book

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    45 m