The Accidental Entrepreneur: How Rhea Lana Riner Built a Children's Consignment Empire

In this episode of Mom to MORE®, Sharon Macey welcomes visionary entrepreneur Rhea Lana Riner, founder and CEO of Rhea Lana's Children's Consignment Events. What began as a small clothing swap in her living room, born out of financial need, grew into a national franchise with more than 120 locations, rooted in motherhood, generosity, and community.

But the journey wasn't simple. Rhea Lana shares how stay-at-home motherhood shaped her leadership, why creative problem solving is a mom's greatest superpower, and what it was like to endure a nine-year legal battle with the U.S. Department of Labor that reached the DC Circuit Court of Appeals. It's an honest conversation about resilience, risk, and leading with courage when everything is on the line.

Tune in for a candid conversation about courage, values-based leadership, resilience through adversity, and why saying no might be the most important business strategy of all.

[00:00] Introduction
[02:42] Family roots and entering the grandmother season
[04:10] Why choosing stay-at-home motherhood shaped her future leadership
[06:21] From financial strain to a living room consignment event
[12:36] Turning a small gathering into a growing movement
[17:48] Stepping into franchising without a roadmap
[22:33] A government challenge that threatened it all
[28:57] Delivering hard news and earning lasting trust
[30:50] Leadership through fire and building a no-drama culture
[31:09] Advice for moms afraid to start
[32:34] Boundaries, integrity, and leading with principle
[33:41] Fitness, resilience, and managing stress
[35:15] Building teams and defining her next chapter

Meet my guest, Rhea Lana Riner:

Website: rhealana.com

Consult link: https://www.rhealana.com/podcast/

LinkedIn: https://www.linkedin.com/in/rhea-lana-riner-84874035/

Instagram: https://www.instagram.com/rhealanas/

Facebook: https://www.facebook.com/RheaLanas

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Keep an eye out for episode #59 of the Mom to MORE® podcast where Sharon is joined by Dorothy Cascerceri Simone, Host of That Greenwich Life Podcast. Coming soon - you won't want to miss it ♥