In this powerful episode of The Accidental Business Owner Podcast, host Jay Allen takes you far beyond basic business advice and into the strategic mindset required to create your own space in the market. In “Blue Ocean Battle Plan,” Jay explains how most businesses waste time fighting over the same customers, in the same way, with the same tired tactics — and why that guarantees you’ll always be stuck reacting instead of leading.

Jay draws directly from his real-world army experience, where strategic planning, rapid problem-solving, and readiness under pressure were not optional — they were survival. He reveals how those same military-grade strategies can be applied to business so you’re never caught off guard by competition, market shifts, or sudden challenges. From building contingency plans you can deploy instantly to designing a brand position that naturally separates you from the noise, Jay lays out a clear, practical blueprint any business owner can begin using today.

You’ll hear how companies around the world have adopted these methods to not only stay competitive but to outpace entire industries — not by fighting harder, but by choosing a different battlefield entirely.

Whether you're launching something new, reinventing a business that’s gotten stale, or simply tired of operating in constant reaction mode, this episode gives you the mindset and framework to create a business that leads with confidence and has a strategic plan ready at a moment’s notice.

What You’ll Learn:

• How to escape saturated markets and define your own territory

• The real difference between planning and strategic readiness

• How military principles translate into business agility and strength

• Why most business plans fail — and how to build one that works in real life

• The mindset shift that turns reactive business owners into proactive leaders

Listen in and prepare to step into your own Blue Ocean — clear, focused, and positioned to win.

🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz ✅ About My TrueNORTH - The Ethical Coaching Company.Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity. I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.For Business inquiries, please use the contact information below:📩 Email: Enquiries@MyTrueNORTH.Biz🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1

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#OwnYourMarket

Welcome to Episode 102 of The Accidental Business Owner Podcast from My True North, presented by Jay Allen.

This week, Jay sits down with Amanda Daniels-Allen, founder of Koogar, to explore the powerful concept of Money Archetypes – the subconscious patterns and beliefs that shape how you earn, spend, invest and value money in your business.

If you’ve ever wondered why you make certain financial decisions, avoid others, or get stuck in repetitive money habits… this conversation is going to hit home. Amanda breaks down what Money Archetypes really are, how to identify yours, and how to use that awareness to grow your business, pricing confidence and financial resilience.

In this episode you’ll learn:
🔹 What Money Archetypes are and why they matter
🔹 How your upbringing and environment influence your relationship with money
🔹 Why business owners sabotage their own success without realising
🔹 How to align your pricing and offers with your core values
🔹 Practical steps to shift your money mindset today

Whether you’re scaling, starting, or shifting direction in business — understanding your Money Archetype can change everything.

About Our Guest:
Amanda Daniels-Allen is the founder of Koogar – specialising in marketing strategy, brand alignment and human-centred business development. She helps business owners create marketing that feels authentic, grounded and effective.

Connect with Us:
👉 Follow My True North: https://www.mytruenorth.biz
👉 Learn more about Koogar: https://www.koogar.co.uk
👉 Subscribe for weekly episodes!

Keywords / SEO Tags:
Money Archetypes, Amanda Daniels Allen, Koogar, Jay Allen, My True North, The Accidental Business Owner Podcast, Money Mindset, Business Growth, Entrepreneur Mindset, Pricing Confidence, Business Coaching, Small Business Advice, Marketing Strategy, Personal Development for Business Owners.

The Accidental Business Owner Podcast
Hosted by Jay Allen | Founder of My True North – The UK’s Leading Ethical Coaching Company

Episode Title: The Bottleneck Effect – Why You’re Still the Problem

Welcome back to The Accidental Business Owner Podcast, where we help purpose-driven entrepreneurs scale sustainably—without losing their sanity.

In this episode, Jay Allen gets uncomfortably honest about the real reason your business isn’t growing the way you want it to: you.

• Your decisions.
• Your habits.
• Your need to control everything.

If you’ve ever felt like:

• Your business can’t run without you,
• You’re constantly firefighting,
• Or growth has plateaued no matter how hard you push...

Then this episode is going to hit home.

Jay breaks down:✅ The hidden ways YOU create bottlenecks in your business✅ Why working harder is the least effective strategy✅ How to shift from being the operator to becoming the owner✅ Practical systems and mindset shifts to scale without burnout

This isn’t about guilt or blame—it’s about ownership. And taking back control in a way that frees you and your business to grow.

Please visit my website to get more information: http://www.mytruenorth.biz/

✨ Check out the our 2 free Business Assessment Tools: https://www.mytruenorth.biz/work-with-me/

🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.

https://www.youtube.com/@MyTrueNORTHUK/

⭐⭐⭐⭐Audio Podcast is currently on your favourite platforms

Spotify:

https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df

ApplePodcast:

https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157

Podbean:

https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast

🔗 Stay Connected

Facebook: https://www.facebook.com/MyTrueNORTHUK/

Instagram: https://www.instagram.com/mytruenorthuk/

Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/

Website: http://www.mytruenorth.biz/

📩 For business inquiries: Enquiries@MyTrueNORTH.Biz =================================

✅ About My True North – The Ethical Coaching Company
I’m Jay Allen—ex-Army medic, 2x Global Entrepreneur Award winner, TEDx speaker, and founder of My True North. After scaling and exiting multiple businesses, I now help entrepreneurs grow with clarity, confidence, and conscience.

Through our award-winning #ADDAZERO methodology and The Freedom Technique, we support business owners to scale ethically and sustainably—without burnout or compromise.

Join the movement. Let’s turn accidental success into intentional, lasting impact.