The AI Commercial Stack | Roee Hartuv - Founder The GTM System,

In this episode of the Revenue Circle, Mahesh Iyer and Roee Hartuv discuss the critical role of pricing in go-to-market strategies for B2B recurring revenue companies. They explore how pricing should be viewed as a dynamic, integral part of the product, marketing, and sales processes rather than a static finance decision. Roee emphasizes the importance of aligning pricing with customer needs and market demand, particularly for AI-driven products. The conversation also covers practical steps for implementing effective pricing strategies and the potential ROI from thoughtful pricing adjustments.

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