Episodios

  • Ep 559 – Skull Fractures and Failures in Communication: "I Have a Client Who . . ." Pathology Conversations with Ruth Werner

    Ep 559 – Skull Fractures and Failures in Communication: "I Have a Client Who . . ." Pathology Conversations with Ruth Werner
    Mar 24 2026
    A client asks for a specific technique on their face. They have a bad reaction. Then they say they didn't want work in that area anyway, and by the way, they had a skull fracture four years ago. Now they're leaving because they feel a migraine coming on. The therapist is left wondering what just happened. In this episode of I Have a Client Who . . ., Ruth unpacks this interaction, what may have been going on for the client and their bones, and takes a closer look at where things started to break down. Has this ever happened to you? You're not alone. Resources: Cheatham, S.W. et al. (2025) "International Expert Consensus on Instrument-Assisted Soft-Tissue Mobilization Precautions and Contraindications: A Modified Delphi Study," Healthcare, 13(6), p. 642. Available at: https://doi.org/10.3390/healthcare13060642. Instrument Assisted Soft Tissue Mobilization (no date) Physiopedia. Available at: https://www.physio-pedia.com/Instrument_Assisted_Soft_Tissue_Mobilization (Accessed: March 13, 2026). Skull Fractures: Types, Treatment and Prevention (no date) Cleveland Clinic. Available at: https://my.clevelandclinic.org/health/diseases/skull-fracture (Accessed: March 13, 2026). Handling Head Trauma | ABMP (no date). Available at: https://www.abmp.com/massage-and-bodywork-magazine/issues/winter-2025/handling-head-trauma (Accessed: March 13, 2026). Host Bio:                 Ruth Werner is a former massage therapist, a writer, and an NCBTMB-approved continuing education provider. She wrote A Massage Therapist's Guide to Pathology, now in its seventh edition, which is used in massage schools worldwide. Werner is also a long-time Massage & Bodywork columnist, most notably of the Pathology Perspectives column. Werner is also ABMP's partner on Pocket Pathology, a web-based app and quick reference program that puts key information for nearly 200 common pathologies at your fingertips. Werner's books are available at www.booksofdiscovery.com. And more information about her is available at www.ruthwerner.com.    Sponsors: Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.     Website: anatomytrains.com     Email: info@anatomytrains.com           Facebook: facebook.com/AnatomyTrains             Instagram: www.instagram.com/anatomytrainsofficial YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA  Precision Neuromuscular Therapy seminars (www.pnmt.org) have been teaching high-quality seminars for more than 20 years. Doug Nelson and the PNMT teaching staff help you to practice with the confidence and creativity that comes from deep understanding, rather than the adherence to one treatment approach or technique. Find our seminar schedule at pnmt.org/seminar-schedule with over 60 weekends of seminars across the country. Or meet us online in the PNMT Portal, our online gateway with access to over 500 videos, 37 NCBTMB CEs, our Discovery Series webinars, one-on-one mentoring, and much, much more! All for the low yearly cost of $167.50. Learn more at pnmt.thinkific.com/courses/pnmtportal! Follow us on social media: @precisionnmt on Instagram or at Precision Neuromuscular Therapy Seminars on Facebook. Heights Wellness Retreat is redefining whole-body wellness through an innovative, integrated approach to physical, mental, and emotional well-being. Built on more than two decades of Massage Heights expertise in massage and skin therapy, this next-generation wellness destination represents the evolution of our mission to transform lives through wellness. At Heights Wellness Retreat, we believe every person is an unstoppable force, whether navigating daily demands, pursuing goals, or striving to be their best. This drives everything we do. We go beyond traditional spa services by creating a purpose-driven environment where wellness professionals are empowered, valued, and positioned to grow. With steady clientele, support, and a wellness-forward culture, Heights Wellness Retreat is where therapists build ...
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    18 m
  • Ep 558 – Rebooking with Confidence: "Fully Booked" with Elicia Crook

    Ep 558 – Rebooking with Confidence: "Fully Booked" with Elicia Crook
    Mar 20 2026

    You can be doing everything right—your marketing is working, your systems are in place, and clients are coming in—yet your calendar still ends up with unexpected gaps. In this episode of Fully Booked, Elicia breaks down why rebooking is the key to consistency and how to stop constantly chasing new clients.

    Host:

    Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/

    Author links:

    Website: https://healthleaderco.com/

    Want more engagement in your social media in 2026? Download your marketing calendar here!

    Fast Five is a mini course from The Health Leader Co with simple, fast strategies to bring in clients right now. Watch it, do it, and see bookings flow.

    Normally $347, but ABMP listeners get 50% off with code ABMPPOD. You'll also earn 4 CE credits in the US.

    Check it out here: https://go.healthleaderco.com/fastfive

    "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025.

    ABMP CE Center
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    24 m
  • Ep 557 – The Back: A Conversation: "The Rebel MT" with Allison Denney

    Ep 557 – The Back: A Conversation: "The Rebel MT" with Allison Denney
    Mar 17 2026
    No, I am not sharing a deep conversation I had with a colleague on the back and all its complexities for this episode. I am, however, highlighting that the back, any back, at any moment, is having thousands of conversations. All the time. Our back routines are not just the warmup. They are so much more. If we are listening. Also - neuroplasticity is SO COOL. Host Bio:         Contact Allison Denney: rebelmt@abmp.com      Allison's website: www.rebelmassage.com          Allison Denney is a certified massage therapist and certified YouTuber. You can find her massage tutorials at YouTube.com/RebelMassage. She is also passionate about creating products that are kind, simple, and productive for therapists to use in their practices. Her products, along with access to her blog and CE opportunities, can be found at rebelmassage.com.        About our Sponsors: Rebel Massage Therapist: My name is Allison. And I am not your typical massage therapist. After 20 years of experience and thousands of clients, I have learned that massage therapy is SO MUCH more than a relaxing experience at a spa. I see soft tissue as more than merely a physical element but a deeply complex, neurologically driven part of who you are. I use this knowledge to work WITH you—not ON you—to create change that works. This is the basis of my approach. As a massage therapist, I have worked in almost every capacity, including massage clinics, physical therapy clinics, chiropractor offices, spas, private practice, and teaching. I have learned incredible techniques and strategies from each of my experiences. In my 20 years as a massage therapist, I have never stopped growing. I currently have a private practice based out of Long Beach, California, where I also teach continuing education classes and occasionally work on my kids. If they're good. website: www.rebelmassage.com FB: facebook.com/RebelMassage IG: instagram.com/rebelmassagetherapist YouTube: youtube.com/c/RebelMassage email: rebelmassagetherapist@gmail.com Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                     Website: anatomytrains.com     Email: info@anatomytrains.com           Facebook: facebook.com/AnatomyTrains  Instagram: www.instagram.com/anatomytrainsofficial YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA  Precision Neuromuscular Therapy seminars (www.pnmt.org) have been teaching high-quality seminars for more than 20 years. Doug Nelson and the PNMT teaching staff help you to practice with the confidence and creativity that comes from deep understanding, rather than the adherence to one treatment approach or technique. Find our seminar schedule at pnmt.org/seminar-schedule with over 60 weekends of seminars across the country. Or meet us online in the PNMT Portal, our online gateway with access to over 500 videos, 37 NCBTMB CEs, our Discovery Series webinars, one-on-one mentoring, and much, much more! All for the low yearly cost of $167.50. Learn more at pnmt.thinkific.com/courses/pnmtportal! Follow us on social media: @precisionnmt on Instagram or at Precision Neuromuscular Therapy Seminars on Facebook. Heights Wellness Retreat is redefining whole-body wellness through an innovative, integrated approach to physical, mental, and emotional well-being. Built on more than two decades of Massage Heights expertise in massage and skin therapy, this next-generation wellness destination represents the evolution of our mission to transform lives through wellness. At Heights Wellness Retreat, we believe every person is an unstoppable force, whether navigating daily demands, pursuing goals, or striving to be their best. This drives everything we do. We go beyond traditional spa services by creating a purpose-driven environment where wellness professionals are empowered, valued, and positioned to grow. With steady clientele, support, and a wellness-forward culture, Heights Wellness Retreat is where therapists build meaningful, sustainable careers while ...
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    16 m
  • Ep 556 – Manual Digital Imaging: What Palpation Reveals with Doug Nelson

    Ep 556 – Manual Digital Imaging: What Palpation Reveals with Doug Nelson
    Mar 10 2026
    In this episode of The ABMP Podcast, Doug Nelson explores the parallels between manual palpation and digital imaging such as MRI. Both methods can reveal important information about what is happening in the body, but they also share an important limitation: they can show what is present, but they cannot always explain how it got there. Host: Douglas Nelson is Board Certified in Massage Therapy and Therapeutic Bodywork, beginning his career in massage therapy in 1977. Seeing over 1,200 client visits annually for decades, he is also the owner of BodyWork Associates, a massage therapy clinic in Champaign, IL. with 21 therapists that was established in 1982. He is the founder of NMT MidWest, Inc., providing training in Precision Neuromuscular Therapy™ across the USA. He has personally taught more than 13,000 hours of continuing education and is the author of three books. Doug is a past president of the Massage Therapy Foundation. Sponsors: Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.     Website: anatomytrains.com        Email: info@anatomytrains.com           Facebook: facebook.com/AnatomyTrains  Instagram: www.instagram.com/anatomytrainsofficial YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA  Precision Neuromuscular Therapy seminars (www.pnmt.org) have been teaching high-quality seminars for more than 20 years. Doug Nelson and the PNMT teaching staff help you to practice with the confidence and creativity that comes from deep understanding, rather than the adherence to one treatment approach or technique. Find our seminar schedule at pnmt.org/seminar-schedule with over 60 weekends of seminars across the country. Or meet us online in the PNMT Portal, our online gateway with access to over 500 videos, 37 NCBTMB CEs, our Discovery Series webinars, one-on-one mentoring, and much, much more! All for the low yearly cost of $167.50. Learn more at pnmt.thinkific.com/courses/pnmtportal! Follow us on social media: @precisionnmt on Instagram or at Precision Neuromuscular Therapy Seminars on Facebook. Heights Wellness Retreat is redefining whole-body wellness through an innovative, integrated approach to physical, mental, and emotional well-being. Built on more than two decades of Massage Heights expertise in massage and skin therapy, this next-generation wellness destination represents the evolution of our mission to transform lives through wellness. At Heights Wellness Retreat, we believe every person is an unstoppable force, whether navigating daily demands, pursuing goals, or striving to be their best. This drives everything we do. We go beyond traditional spa services by creating a purpose-driven environment where wellness professionals are empowered, valued, and positioned to grow. With steady clientele, support, and a wellness-forward culture, Heights Wellness Retreat is where therapists build meaningful, sustainable careers while shaping the future of the wellness industry. www.massageheightscareers.careerplug.com/jobs www.heightswellnessretreats.com https://www.instagram.com/heightswellnessretreat/ https://www.facebook.com/heightswellnessretreat/
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    18 m
  • Ep 555 – All About Mechanics: "Fully Booked" with Elicia Crook

    Ep 555 – All About Mechanics: "Fully Booked" with Elicia Crook
    Mar 6 2026

    Running a successful massage practice is not just about the work you do with clients. It is also about the systems behind the scenes that keep everything running smoothly.

    In this episode of Fully Booked, Elicia explores mechanics: the systems and back-end processes that help your business operate efficiently, consistently, and without unnecessary chaos. When your workflows are clear and repeatable, you spend less time scrambling to remember what comes next and more time focusing on the work that actually grows your practice.

    Host:

    Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/

    Website: https://healthleaderco.com/

    Want more engagement in your social media in 2026? Download your marketing calendar here!

    Fast Five. It's a brand-new mini course from The Health Leader Co that gives you the fastest, most effective strategies to bring in new clients right now.

    It's designed so you can watch and implement immediately and get bookings flowing.

    It's on sale now. Usually, USD $347.
    Right now, it's $167.

    You'll also receive 4 CE credits with NCBTMB in the US.

    You can find it at:
    https://go.healthleaderco.com/fastfive

    "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025.

    ABMP CE Center
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    12 m
  • Ep 554 – Exploring Aging with Kristin Coverly

    Ep 554 – Exploring Aging with Kristin Coverly
    Mar 3 2026
    Join Kristin Coverly as she explores the aging process and chats with guests (and instructors at the upcoming ABMP CE Summit: Aging Clients) Dawn Castiglione and Sheila Alexander about their passion for working with older clients and the joy that it brings them. Resources: ABMP Education Center: https://www.abmp.com/learn/ ABMP CE Summit: Aging Clients Event: https://www.abmp.com/summit Host: Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com. Guests: Dawn Castiglione is a massage practitioner and continuing education provider specializing in geriatric massage. Early in her massage career, she discovered a modality based solely upon the unique needs of our more senior population and began serving seniors in retirement facilities. By 2015, she began teaching for DayBreak Geriatric Massage Institute and, upon Dr. Puszko's well-earned retirement, Dawn became DayBreak's new owner, director, and principal educator. Learn more at DayBreak Geriatric Massage Institute. [ https://www.daybreak-massage.com/#/ ] Sheila Alexander is a massage practitioner and continuing education provider specializing in geriatric massage, ethics, and chair massage. In 2002, she cared for her father with Alzheimer's and her mother with terminal cancer. In 2004, Sheila created a massage and spa program in a continuing care retirement community in Davidson, NC for their residents in all levels of care. In 2011, Sheila was approved as a continuing education provider to teach this profound work and her method, Senior Spa, to the massage and health care communities. Learn more at https://seniorspa.net/ Sponsors: Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                     Website: anatomytrains.com       Email: info@anatomytrains.com           Facebook: facebook.com/AnatomyTrains    Instagram: www.instagram.com/anatomytrainsofficial YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA  Precision Neuromuscular Therapy seminars (www.pnmt.org) have been teaching high-quality seminars for more than 20 years. Doug Nelson and the PNMT teaching staff help you to practice with the confidence and creativity that comes from deep understanding, rather than the adherence to one treatment approach or technique. Find our seminar schedule at pnmt.org/seminar-schedule with over 60 weekends of seminars across the country. Or meet us online in the PNMT Portal, our online gateway with access to over 500 videos, 37 NCBTMB CEs, our Discovery Series webinars, one-on-one mentoring, and much, much more! All for the low yearly cost of $167.50. Learn more at pnmt.thinkific.com/courses/pnmtportal! Follow us on social media: @precisionnmt on Instagram or at Precision Neuromuscular Therapy Seminars on Facebook. Heights Wellness Retreat is redefining whole-body wellness through an innovative, integrated approach to physical, mental, and emotional well-being. Built on more than two decades of Massage Heights expertise in massage and skin therapy, this next-generation wellness destination represents the evolution of our mission to transform lives through wellness. Join Kristin Coverly as she explores the aging process and chats with guests (and instructors at the upcoming ABMP CE Summit: Aging Clients) Dawn Castiglione and Sheila Alexander about their passion for working with older clients and the joy that brings them. Resources: ABMP Education Center: https://www.abmp.com/learn/ ABMP CE Summit: Aging Clients Event: https://www.abmp.com/summit Host: Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com. ...
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    19 m
  • Ep 553 – Herpes Simplex 2026: "I Have a Client Who . . ." Pathology Conversations with Ruth Werner

    Ep 553 – Herpes Simplex 2026: "I Have a Client Who . . ." Pathology Conversations with Ruth Werner
    Feb 24 2026
    A school administrator and massage therapist wants guidance on how to respond to a student who is reluctant to work with clinic clients who report a history of herpes. Is this a significant risk for massage therapists? The reality is that anyone with a history of herpes simplex can shed the virus intermittently, even without visible symptoms. However, the risk to massage therapists who follow proper hygiene and self-care protocols is extremely low. In that sense, herpes falls into the same category as other infections that may be transmitted through direct contact but are effectively managed with consistent hygienic practices. The key issue is not the client's infection status; it is the therapist's adherence to appropriate hygiene protocols. Resources: Ang, J.Y. et al. (2012) "A Randomized Placebo-Controlled Trial of Massage Therapy on the Immune System of Preterm Infants," Pediatrics, 130(6), pp. e1549–e1558. Available at: https://doi.org/10.1542/peds.2012-0196. Contributors, W.E. (no date) Genital Herpes Treatment Options, WebMD. Available at: https://www.webmd.com/genital-herpes/genital-herpes-treatment-options (Accessed: March 7, 2025). Globally, an estimated two-thirds of the population under 50 are infected with herpes simplex virus type 1 (no date). Available at: https://www.who.int/news/item/28-10-2015-globally-an-estimated-two-thirds-of-the-population-under-50-are-infected-with-herpes-simplex-virus-type-1 (Accessed: March 6, 2025). Herpes simplex Information | Mount Sinai - New York (no date) Mount Sinai Health System. Available at: https://www.mountsinai.org/health-library/report/herpes-simplex (Accessed: March 6, 2025). Herpes simplex virus (no date). Available at: https://www.who.int/news-room/fact-sheets/detail/herpes-simplex-virus (Accessed: March 6, 2025). How many people have herpes? Myths, facts, and statistics (2020). Available at: https://www.medicalnewstoday.com/articles/how-many-people-have-herpes (Accessed: March 6, 2025). Kaneko, H. et al. (2008) "Evaluation of mixed infection cases with both herpes simplex virus types 1 and 2," Journal of Medical Virology, 80(5), pp. 883–887. Available at: https://doi.org/10.1002/jmv.21154. Line is blurring between human herpes simplex viruses (no date) UW Medicine | Newsroom. Available at: https://newsroom.uw.edu/news-releases/line-blurs-between-human-herpes-simplex-viruses (Accessed: March 6, 2025). Products - Data Briefs - Number 304 - February 2018 (2019). Available at: https://www.cdc.gov/nchs/products/databriefs/db304.htm (Accessed: March 6, 2025). Ramchandani, M. et al. (2016) "Herpes Simplex Virus Type 1 Shedding in Tears, and Nasal and Oral Mucosa of Healthy Adults," Sexually transmitted diseases, 43(12), pp. 756–760. Available at: https://doi.org/10.1097/OLQ.0000000000000522. Rapaport, M.H., Schettler, P. and Bresee, C. (2012) "A Preliminary Study of the Effects of Repeated Massage on Hypothalamic–Pituitary–Adrenal and Immune Function in Healthy Individuals: A Study of Mechanisms of Action and Dosage," Journal of Alternative and Complementary Medicine, 18(8), pp. 789–797. Available at: https://doi.org/10.1089/acm.2011.0071. Usatine, R.P. and Tinitigan, R. (2010) "Nongenital Herpes Simplex Virus," American Family Physician, 82(9), pp. 1075–1082. (2025) "Herpes Simplex Treatment & Management: Approach Considerations, Medical Care, Consultations." Available at: https://emedicine.medscape.com/article/218580-treatment (Accessed: March 7, 2025). Host Bio:               Ruth Werner is a former massage therapist, a writer, and an NCBTMB-approved continuing education provider. She wrote A Massage Therapist's Guide to Pathology, now in its seventh edition, which is used in massage schools worldwide. Werner is also a long-time Massage & Bodywork columnist, most notably of the Pathology Perspectives column. Werner is also ABMP's partner on Pocket Pathology, a web-based app and quick reference program that puts key information for nearly 200 common pathologies at your fingertips. Werner's books are available at www.booksofdiscovery.com. And more information about her is available at www.ruthwerner.com.    Sponsors: Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires...
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    18 m
  • Ep 552 – Marketing Is Just Communication: "Fully Booked" with Elicia Crook

    Ep 552 – Marketing Is Just Communication: "Fully Booked" with Elicia Crook
    Feb 20 2026

    Marketing is one of the biggest sticking points for massage and bodywork professionals. Most therapists were never taught how to market themselves, and the idea can feel overwhelming or uncomfortable. In this episode of Fully Booked, Elicia explains how clearly sharing your story, your values, and the difference you make in clients' lives helps the right clients find you and choose you with confidence.

    Host:

    Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/

    Author links:

    Website: https://healthleaderco.com/

    Want more engagement in your social media in 2026? Download your marketing calendar here!

    "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025.

    ABMP CE Center
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    21 m